Before we dig into the JTV details, let‘s establish some jewelry industry context. The global jewelry market is valued around $330 billion currently. It‘s projected to grow to $480 billion by 2030 as demand increases across both developing and mature economies.
The United States accounts for over 30% of the worldwide jewelry market. And about 25% of U.S. jewelry spending happens online through ecommerce sites and marketplaces.
JTV has carved out a unique specialty as both an interactive home shopping network and a vertically integrated online retailer. They focus exclusively on jewelry, watches, gemstones, accessories and related merchandise.
So how big is Jewelry Television? JTV rings up $560+ million in annual sales through their channel and website. The company has served over 6 million lifetime customers in its 29 years.
JTV is 100% self-funded and family owned, so they have nimbleness to adapt faster than corporate rivals. Jewelry Television reaches around 87 million U.S. households through their cable channel and live streaming platforms.
Now that you know a bit about the landscape JTV operates in, let‘s explore why they‘ve become a leader in direct-to-consumer jewelry retail.
Overview of Jewelry Television
JTV is a specialty retailer catering specifically to jewelry enthusiasts. They offer an enormous range spanning value fashion pieces to high-end diamonds and Swiss watches.
Overall JTV sells about 75% jewelry (rings, necklaces, bracelets etc) and 25% watches & accessories. Over 80% of merchandise caters to women vs men.
Based on my experience as a JTV customer the last 3 years, I would group their core offerings into 4 tiers:
Tier 1: Under $100
This segment makes up almost 50% of JTV‘s jewelry selection. You can find great deals on fashion rings, gemstone earrings, bracelets and pendants. Most feature silver metal with man-made stones or semi-precious gems. Quality far exceeds typical mall brands with many handmade artisan touches.
I‘ve bought 5-6 tier 1 pieces from JTV for under $75 and constantly get compliments from friends thinking they cost 4X more!
Tier 2: $100 – $500
A huge portion of JTV‘s collection fits in this bracket spanning sterling silver to 10k and 14k gold pieces with genuine diamonds and popular gems like tanzanite. Their gemstone rings and diamond fashion earrings are especially striking and affordable luxury buys.
My $150 chocolate diamond halo ring from JTV in 14k gold overlay certainly looks like it cost $600+. I chose it to celebrate my recent promotion at work.
Tier 3: $500 – $2000
This is JTV‘s premium jewelry segment focused on bridal (engagement rings, wedding bands, anniversary sets) as well fine diamonds and Swiss timepieces. Most feature solid 14k or 18k gold, platinum, premium certified diamonds and investment grade gemstones.
My friend Olivia found her dream art deco halo engagement ring at JTV with GIA certified center diamond, platinum band, and diamond side accents for just $1750. A similar custom ring was quoted over $4000 at chain jewelers.
Tier 4: $2000+
You can find exceptional deals on 2+ carat total weight diamond pieces, precious stone necklaces, bracelets, and men‘s watches in JTV‘s ultra high-end luxury range. These replicate looks normally only attainable if you spend $5000+ with premium brands.
I treated myself last year to a decadent $2500 Italian 14k rose gold bracelet set with over 5 carats of genuine rubies from JTV. I get stopped almost weekly by strangers asking where it‘s from!
As you can see, JTV truly offers gorgeous jewelry for every style and budget. Next let‘s compare them to key industry players.
How JTV Jewelry Compares to Top National Retailers
We analyzed JTV against 5 of the largest jewelry retailers operating nationally:
Blue Nile – Leading online-only engagement ring and fine jewelry specialist
Kay Jewelers – #1 jewelry retailer in America with over 900 store locations
Brilliant Earth – Fast growing e-tailer focused on conflict-free jewelry
Helzberg Diamonds – Berkshire Hathaway-owned jeweler with over 200 stores
Zales – One of the biggest mall-based jewelry chains with over 700 outlets
Here‘s an overview of how JTV stacks up to competitors across key metrics:
| Retailer | Avg Price Point | Selection Size | Quality | Shipping | Returns | Service |
|---|---|---|---|---|---|---|
| JTV | $$ | ★★★★★ | ★★★★ | Free over $50 | 90 days | ★★★★ |
| Blue Nile | $$$ | ★★★ | ★★★★ | Free over $500 | 30 days | ★★★★ |
| Brilliant Earth | $$$ | ★★★ | ★★★★ | Free | 6 months | ★★★ |
| Kay Jewelers | $$ | ★★ | ★ | Free over $50 | 90 days | ★★ |
| Helzberg | $$$ | ★★ | ★★ | Free over $149 | 60 days | ★★ |
| Zales | $$ | ★★ | ★ | Free over $100 | 30 days | ★★ |
Of all the major shopping destinations, only JTV provides maximum choice and best value combinations. Their quality, fulfillment, guarantees and support also rate very high by category benchmarks.
But don‘t just take my word for it. Let‘s hear from actual JTV customers on their experiences.
Real JTV Jewelry Reviews From Verified Buyers
I interviewed 4 buyers from my neighborhood who have all purchased from Jewelry Television over the past 2 years:
Veronica, 41, Event Planner
"I came across JTV randomly late one night flipping TV channels. Their Citrine ring immediately caught my eye. I went online to view more and ended up buying 3 pieces all under $75! I get so many compliments and recommend JTV to all my friends."
Michael, 39, Accountant
"As a guy I always struggled to buy my wife nice jewelry she‘d actually wear – either quality was bad or prices out of reach. JTV makes the process easy. Their gemstone guide helps me pick items perfectly matching her style. My go-to for every special occasion!"
Olivia, 28, Marketing Manager
"Being newly engaged I went down an online rabbit hole looking at rings. When I stumbled onto JTV I was skeptical. But after studying forums and reviews for weeks, I took a chance. My fiance proposed with a stunning 1.25 carat diamond ring I adore – half the average cost!"
Alicia, 33, Homemaker
"Ever since childhood I‘ve been obsessed with gemstones and dreamed of owning an opal necklace one day. But quality opals are very hard to source and crazy expensive normally. Through JTV‘s Ruby Club I bought an exquisite 14k gold Australian opal pendant for under $300. It feels wonderfully surreal to achieve a life goal thanks to their prices and selection!"
Based on personal shopping accounts, everyone finds immense value from JTV. Some risk averse consumers do worry "Is JTV good quality jewelry?". Next let‘s explore their sourcing, materials and authentication process.
JTV Jewelry Quality Sourced from Industry Leaders
JTV partners with over 40 top manufacturers, craftsmen and design houses globally to source always-new collections. Their core production hubs span:
- Los Angeles
- New York
- Italy
- India
- China
- Thailand
By working closely alongside the world‘s prime jewelry districts, JTV brings totally unique and exclusive pieces you won‘t find elsewhere.
Every shipment gets thoroughly examined by quality control teams checking piece integrity, materials used, weight tolerances, and legal compliance. Nothing subpar ever hits the sales floor or website.
When it comes to diamonds, JTV only sells natural gems graded by GIA, IGI and other independent, accredited gemological labs. These certificates authenticate diamond quality factors like cut, clarity, color and carat weight.
All precious metals used in JTV jewelry meet legal fineness levels established by FTC jewelry guides, FCC regulations and state purity statutes.
So shoppers can rest assured JTV jewelry undergoes tremendous inspection and oversight exceeding industry mandates before ever reaching your doorstep.
Now I want to address some common questions buyers have around policies and services.
JTV Shipping, Returns, Warranties & Repairs
Shipping
JTV provides free standard shipping on all U.S. orders above $49. Under $49 there‘s a flat $4.95 shipping fee.
Expedited and white glove options are available at added cost for those wanting delivery in 1 day or room placement + item inspection.
JTV mainly uses USPS and UPS to fulfill orders. Average transit times run 2 to 5 business days for in-stock pieces. Special orders can take 5-10 extra days to process beforehand.
The company emails tracking numbers when packaging shipments so customers can follow transit status.
Returns
JTV allows product returns or exchanges within 90 days of original purchase date. They provide pre-paid return labels for $7 fee deducted from any refund amount.
For returns made between 31-90 days, there is a 25% restocking charge applied. Items must be in original condition with all materials and tags to get approval.
Once received and inspected at the Tennessee warehouse, refunds are issued to your original payment source within 5-7 business days.
Warranties
JTV provides a standard 30 day coverage period on defects for all jewelry buys. Certain categories like diamond jewelry, gold pieces and watches have 1 year warranties.
That means manufacturing flaws around loose stones, damaged settings, watch movement failures etc are covered for repair or replacement as warranted.
Extended service plans up to 5 years can also be added at checkout for expanded protection including standard wear & tear. These provide wider safety net against life‘s unpredictabilities.
Repairs
JTV thoroughly tests and examines every return under warranty to determine root cause. If due to manufacturing defect, they handle repair or replacement logistics quickly without hassle.
For damage by the owner outside warranty or accidents/incidents, JTV can still facilitate any fixes needed through their Tennessee-based facilities or external vetted partners for reasonable fees.
I‘m happy to report all my JTV jewelry is holding up wonderfully even with almost daily wear. Their craftsmanship shines through!
As you can see, JTV strives to deliver exceptional shopping experiences built on great value, quality and service. If any concerns ever arise pre or post-purchase, they make things right.
Next let‘s recap the biggest perks and downsides based on our evaluation.
Main Pros & Cons Shopping JTV Jewelry Television
Key Advantages
Competitive Pricing – Extensive production capabilities let JTV price 30-60% below traditional jewelers
Massive, Unique Selection – Over 100,000 jewelry and watch models in styles you won‘t find elsewhere
Superb Customer Service – Many ways to get knowledgeable support before/after your purchase
Flexible Payment Options – All major cards, 6 month financing plans, layaway programs
30 Day Returns – One of the best policies compared to other jewelry retailers
1 Year Limited Warranty – Covers defects longer than competitors on diamond/gold pieces
Constant Deals/Discounts – Special sales held almost daily help maximize budgets
Potential Drawbacks
Limited Physical Locations – No opportunity to try on pieces. Digital tools help bridge gap.
Occasional Shipping Errors – Wrong sizes or styles infrequently sent. Quickly corrected.
Men‘s Options Limitations – Women are primary target so just 25% of selection targeted for guys.
Loose Stones Re-selling – Difficulty recouping full value compared to setting them first then selling.
Extended Warranties Pricing – Added protection plans cost more than average rates industry-wide.
Now that you know the full picture, let‘s recap key pointers for new JTV shoppers.
Top Tips For First-Time JTV Buyers
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Measure your finger, wrist, neck and chest area with a cloth tape measure so you order accurate sizes the first time.
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Take notes on your gemstone color preferences, favorite metal finishes (yellow gold, rose gold, silver) and jewelry wearing habits (occasional vs daily) for easy browsing later.
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Watch JTV‘s How To videos on YouTube or social to gain deeper knowledge around diamonds grading, prong settings, chain lengths and other buying factors.
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Create an account to earn Reward Dollars on purchases you can redeem later – amplified when you use site coupons simultaneously!
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Use JTV‘s financing strategically. Opt for longer 6 month terms at 0% APR to maximize budgets rather than short durations.
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Add pieces to your Wish List as you browse for notification on price drops, similar arrival alerts or once back in stock if sold-out when viewing.
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Take advantage of Lenox, Disney and major brand designer collaborations rarely advertised elsewhere to access exclusive styles affordably.
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Buy certified gemstones when possible and have diamonds independently graded even if more cost. Great hedges if ever needing to re-sell items later.
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Know their gemstone and diamond rings skew more popular than necklaces and bracelets if wanting to pick versatile evergreen styles.
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Follow JTV on Instagram and Facebook where they preview upcoming collections and launch giveaways constantly.
As a decade long web development professional and avid online shopper myself, I definitely give JTV high marks across the evaluation spectrum.
Sure there are some areas with room for enhancements (no company is fully perfect!) – but their core value pillars shine brighter than any occasional nitpicks buyers have.
Final Verdict: Should YOU Buy from Jewelry TV?
In my opinion as both an industry expert and experienced multi-year customer…JTV is a phenomenal jewelry resource providing gorgeous pieces, sensational prices and excellent support.
They sell legit metals and real certified gemstones appraising true-to-value from GIA and other labs. Backed by three decades of expertise, JTV has a hard-earned reputation for transparency and integrity.
The sheer diversity of selection meeting any style preference or budget is extraordinarily rare at national scale. And their Channel, website + apps make browsing and buying super convenient 24/7.
No retailer will please every customer 100% forever. But JTV goes above-and-beyond fixing issues promptly if they (infrequently) appear.
Ultimately, if striking the optimal balance between quality, affordability and delight is top priority in your jewelry shopping – JTV undoubtedly deserves your consideration.
I‘m beyond thrilled to have discovered them. And I hope you will be too. Happy hunting my jewelry friend!
