Introduction to Hanna Andersson
Hanna Andersson is a popular children‘s apparel company that specializes in pajamas and loungewear. Founded in 1983 by Gun and Tom Denhart, the brand draws inspiration from the couple‘s Swedish heritage and Scandinavian design principles.
The name "Hanna Andersson" comes from a combination of Gun‘s middle name and Tom‘s last name. Over nearly 40 years, the couple built the business from a small mail-order catalog to an ecommerce powerhouse with over $100 million in annual sales.
In addition to an extensive online store, Hanna Andersson also operates several retail locations across the United States. While pajamas remain the core focus, the brand has expanded its product range to include clothing, accessories and more for babies, kids and adults.
Hanna Andersson sets itself apart with whimsical prints and patterns, high-quality fabrics, and attention to detail in every garment. As part of their commitment to sustainability and ethical manufacturing, they use OEKO-TEX certified materials and partner with factories that meet strict standards around fair wages, working conditions and environmental policies.
So how do Hanna Andersson‘s beloved pajamas actually hold up? Are they worth the higher price point? I‘ll cover all the key details in this in-depth brand review.
Hanna Andersson‘s Commitment to Quality & Sustainability
As one of the pioneers in organic children‘s apparel, Hanna Andersson places sustainability at the core of its mission and manufacturing process.
The brand uses only OEKO-TEX certified cotton, meaning the materials meet independent safety standards and don‘t contain any harmful substances. Hanna Andersson also introduced what it calls the "First Layer Project" – a line of underwear and loungewear made from sustainable fabrics like organic cotton, eucalyptus and TENCELTM.
For other materials like wool and polyester, Hanna Andersson uses recycled fibers whenever possible. They work directly with factories to implement solutions around reducing water usage and chemical processing. The brand has also made commitments around responsible down production and avoiding sandblasting or discharge printing.
By verticalizing supply chains closely linked to their Portland headquarters, Hanna Andersson can oversee production and reinforce its values around sustainability.
As Karin Falck, President of Hanna Andersson, explained in an interview:
"From the very beginning, it was important to Tom and Gun that we made durable, quality products that didn‘t harm the environment. That ethos remains central to our brand even decades later as we continue innovating more sustainable materials and responsible manufacturing techniques."
This attention to detail and stewardship of the whole supply chain is a key reason customers keep coming back to Hanna Andersson despite the higher prices. There‘s substantial value in knowing exactly how and where products are ethically made.
In-Depth Look at Materials & Sizing
As I researched this Hanna Andersson review, materials and sizing consistency emerged as two of the most important factors driving customer satisfaction and repeat purchases. Here‘s an in-depth assessment:
Materials Used
Hanna Andersson utilizes a range of natural, breathable fabrics designed to be soft on kids‘ sensitive skin. Some of the most common materials include:
Organic Cotton: The majority of Hanna Andersson clothing contains GOTS certified organic cotton sourced directly from farmers.often Uses Jersey knits which contain 5-10% spandex for stretch and retaining shape.
Pima & Supima Cotton: Extra long staple cotton fibers make Pima and Supima cotton exceptionally soft, smooth and durable. Hanna Andersson uses these luxury cottons in items like sleepers, robes and loungewear where comfort is paramount.
Wool: Hanna Andersson sources wool from responsibly run farms in Europe that adhere to high animal welfare standards. Wool adds warmth and breathability.
Polyester: A small percentage of synthetics like polyester may be blended into cotton jersey knits for improved stretch and shape retention through repeated wash and wear cycles.
TENCELTM Lyocell: A botanical fabric made from fast-growing eucalyptus trees. Added to lounge and underwear for softness. Requires less dyestuff and water to manufacture.
By focusing primarily on natural fabrics often blended with a small percentage of synthetics for performance and durability, Hanna Andersson achieves its quality and comfort objectives.
Sizing & Fit
Finding the right size can prove tricky when shopping for kids online. Here‘s an overview of Hanna Andersson‘s size chart:
- Age-appropriate size ranges from newborn through kids size 14
- Size charts list dimension by height and weight
- Volume sales data tracked to actively improve size grading
- Roomy, generous "as kids grow" fit allows for shrinkage
- Unique products may fit slightly differently
While their extended size range accommodates everything from babies to big kids, some parents report occasional inconsistencies fit between styles, especially for skinny kids.
My advice would be to reference the detailed size charts carefully. Sizing runs most true-to-size with their signature pajamas versus one-off collabs or unique items.
I suggest ordering two sizes during the first purchase or until you dial in your child‘s optimal fit. Keep tags on and exchange any pieces that don‘t work size-wise. Hanna Andersson‘s free shipping and returns make fit less frictionless.
Top 5 Bestselling Hanna Andersson Pajamas
Now let‘s explore 5 of Hanna Andersson‘s top-rated pajamas to get a feel for their range of prints, patterns and popular designs.
1. Cozy Classic Long John Pajamas
The Cozy Classic Long John Pajama set features contrast piping trim and stretch fabric blend of cotton, viscose and spandex jersey. Over 1,200 4-5 star reviews praise the quality, value and "lived in" comfort.
2. Star Print Long Sleeve Matching Family Pajamas
Made from soft jersey cotton, Hanna‘s signature family matching pajamas patterns like the navy night sky star print remain top-sellers year after year. Sets available for babies, kids, women and men.
3. Zip Sleeper Footie Pajamas
Nearly 3,000 perfect 5 star reviews makes the buttery soft cloud ribbon zip sleeper a customer favorite for infants and toddlers. Convenient zipper runs from neck to toe.
4. Disney Mickey Mouse Long John Pajamas
Part of an ongoing Disney collaboration, the Mickey print long john pajama set offers a playful, officially licensed character design. Made from organic cotton, it serves up comfort and nostalgic charm. Sets available for adults also to match siblings and parents.
5. Harry Potter® Hogwarts House Sets
For the Harry Potter lover, Hanna Andersson released special house-themed sets tied to the movie‘s four school houses: GryffindorTM, HufflepuffTM, RavenclawTM and SlytherinTM. The organic cotton sets allow fans to rep their Hogwarts pride in cozy style.
Common Reviews & Experiences: What Do Customers Think?
Digging into first-hand reviews reveals some useful insights around real customer experiences with shopping Hanna Andersson.
The brand earns an A+ rating from the Better Business Bureau with consistent praise around quality and service.
"We LOVE Hanna Andersson pajamas and have bought them for both our daughters. Great quality and so cute!"
Highly rated pajamas and individual items generally score 4+ stars across thousands of customer reviews. By contrast, reviews for Hanna Andersson as a whole brand drop slightly lower across some third-party review sites like SiteJabber and TrustPilot. This indicates shoppers seem very happy with the actual products butinteractions outside of core products like custom apparel or direct brand experience see more mixed feedback.
A few common themes emerge:
Top Compliments
- Exceptionally soft, high quality materials
- Adorable prints and patterns
- Great variety and extended kids size range
- Excellent customer service
- Free shipping and returns
Top Complaints
- Occasionally inconsistent or shrinking fits
- Items selling out quickly
- Higher pricing
- Order processing delays
Overall, most sizing quibbles come down to the inherent challenge of gauging fit for growing kids sight unseen. When sized properly, Hanna Andersson pajamas receive rave reviews for their buttery soft feel and durable construction designed to hold up through years of repeated use.
How Hanna Andersson Compares to Competitors
While a number of brands offer organic kids pajamas, Hanna Andersson stands apart for its strict adherence to sustainable materials and ethical production methods. Similar high-end kids sleepwear brands include:
Burt‘s Bees Baby: While cheaper than Hanna Andersson, Burt‘s Bees pajamas run thinner and feel lower quality over time. Limited size range.
L‘ovedbaby: Upscale eco-friendly brand ethically made in Portugal. Comparable quality and materials to Hanna Andersson but lesser known and more expensive.
Tea Collection: Bohemian-inspired prints and global motifs define this socially conscious brand designed for baby to tweens. Lesser focus specifically on pajamas.
Matimati Baby: Another premium Scandinavian kids brand with beautiful boutique quality baby clothes, rompers and pajamas. Much pricier.
While Hanna Andersson sits at the higher end for price, when factoring ethics, sustainability, quality materials, smart design, and functional performance, its beloved kids pajamas deliver substantial value relative to competitors.
Expert Tips for Buying, Wearing and Caring for Your PJs
Here are my top 7 expert tips for choosing, wearing and extending the life of your Hanna Andersson pajamas:
1. Reference size charts and read reviews before ordering to achieve the best fit. Size UP for a roomy feel or if kids fall between sizes.
2. Look for 100% organic cotton for maximum softness and durability over synthetic blends.
3. Consider mix and match patterns for creative style pairings while coordinating sibling sets.
4. Allow jersey knit prints to retain shape by machine washing cold and line drying instead of high heat tumble drying.
5. Fill out care instructions tags inside clothing to track number of wears between washes for ideal longevity.
6. Buy multiple sets of the everyday basics like long johns to rotate and spread out wears.
7. Pass down quality hand-me-down sets still going strong for second lives and cost savings from set to set.
Promotions & Discounts
While Hanna Andersson positions itself firmly as a premium kids brand, I have unearthed some ways to save:
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Check Hanna Andersson outlet sales with clearance markdowns up to 75% off. The outlet section always offers deep discounts on select items and prints.
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Shop seasonal Hanna Andersson holiday sales events around back-to-school, Halloween, Black Friday and Christmas for sitewide discounts. Last year‘s Black Friday sale offered 40% off sitewide.
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Use promotions like refer-a-friend, birthday discounts and email list sign-up offers to save 10-20%.
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Buy bundled sets of 4+ pieces to unlock additional tiered bulk order discounts.
While regular prices stay mostly consistent, significant savings can found by shopping strategically across seasonal sales or buying bundles to unlock extra bulk savings.
Where To Buy Hanna Andersson Pajamas
You can shop the full range of Hanna Andersson products direct from their website HannaAndersson.com with free shipping and returns.
In addition, a curated selection of Hanna Andersson pajamas and clothing can be found at larger retailers like Amazon, Nordstrom, Zappos and more.
If you‘re lucky enough one live near one of their dozen-plus retail locations, you can visit in real life to experience items firsthand at:
San Francisco, Palo Alto, Portland, Seattle, Minneapolis, Chicago, Boston, Atlanta, Washington DC
Bottom Line: Is Hanna Andersson Worth the Investment?
For ethically made kids clothing held to the highest standards around safety, sustainability and modern Scandinavian design, Hanna Andersson delivers substantial value.
While pricing skews higher than big box brands, you certainly get what you pay for thanks to rigorously vetted materials, responsible manufacturing, quality construction and beloved design.
Especially when it comes to matching family pajamas perfect for memories in the making or comfy long johns destined for years in rotation, Hanna Andersson sets the bar for upscale quality.
So for those parents seeking sustainable everyday luxury and whimsical charm wrapped up in supremely snuggly soft kids pajamas, Hanna Andersson comes highly recommended. Their "as kids grow" approach ensures pieces transition flexibly across ages and stages with care.
