Why Facebook Likes Matter
With over 2 billion daily active users, Facebook remains the king of social media. And the number of likes your Facebook Page has directly impacts visibility and trust signals.
Pages with more likes appear higher in searches, news feed exposure, and recommendations. Plus, likes indicate social validation, credibility, and brand affinity.
That‘s why this definitive 2500+ word guide details 27 advanced tactics to accelerate Facebook Page likes. We‘ll cover:
- Optimizing Your Presence for Max Impact
- Crafting Engaging Content Built to Spread
- Tapping Into External Traffic Sources
- Promoting Through Paid Ads
- Pitfalls That Stunt Results
Let‘s dive in!
Optimize Your Facebook Foundation
Laying the groundwork with profile best practices influences initial impressions visitors form about your brand upon landing on your Page.
1. Select Profile & Cover Images Strategically
Properly framed, high-quality photos that convey your brand identity or product offering can instantly capture attention.
For example, contoured portraits tend to engage viewers more personally, while wider images featuring activities connect through storytelling.
2. Craft an Impactful Bio
Your Page‘s About section bio represents prime real estate for communicating crucial details about your business to prospective fans.
Be sure to include any relevant descriptive tags classifying your organization to enhance discoverability.
Example: @MissCo – Women‘s Fast Fashion Brand | For Trendsetters Who Want Runway Looks Without Designer Prices💄😍👗❤
3. Strategically Pin Important Posts
Pinning a post causes it to be permanently fixed to the top of your Page for ongoing visibility as new visitors land.
Typically most engaging posts that promote products/services, discounts, events, etc. are ideal pin candidates.
4. Set an Action Button
The customizable call-to-action button atop your Page prompts visitors with a desired activity.
"Contact Us" and "Learn More About Our Services" prove effective across niches.
Getting Existing Fans to Like Your Content
Doubling down to gain likes from those already aware of your brand costs nothing yet still makes an impact.
5. Upload More UGC Content Featuring Customers
User-generated-content displaying real customers engaging your brand receives 4x more engagement than branded images, per Mavrck.
Make it easy for followers to submit reviews, unboxings, usage photos etc. to repost.
6. Send Page Activity Email/Text Recaps
Summarize new posts, events, sales etc. released over the past week to incentivize re-engagement from existing Page follow-not-likers.
Promote checking out fresh content by including preview images and direct links.
7. Run Referral Contests for Likers & Commenters
Appeal to super fans by rewarding repeat engagers who refer friends to also like/follow in exchange for prizes, coupons, etc.
8. Send Private Group Offers to Loyal Fans
Highly engaged followers who you DM privately feel valued as VIPs, making them more inclined to show support publicly via likes.
Craft Content Engineered to Engage
Publishing content fine-tuned for engagement provides more opportunities to capture that coveted "Like" action.
9. Post 7x Per Week
buffer‘s social media studies conclude Pages that post daily receive over twice the engagement of those posting 3x weekly.
10. Schedule For Peak Attention
Target after-work evening hours for B2C brands, or midweek mornings for B2B companies, when respective audiences browse most actively.
11. Lead With Intriguing Visuals
Posts leading with striking or teaser images/videos hook viewers to then register accompanying captions. This effect generates up to 5x the engagement over text-only updates according to Sprout Social.
12. Localize Content For Wider Appeal
Boost engagement up to 36% catering cultural references and preferences to countries comprising your Page‘s fanbase based on their Relative Affinity metric.
13. React to Trending Topics & Current Events
Timely commentary tying your niche to popular hashtags and news items captures extra views thanks to temporarily heightened interest.
For example, scoring brand awareness surges around major holidays by showcasing specialized products and promotions.
14. Repurpose Top-Performing Content
Analyze historical metrics through Facebook Insights to identify evergreen posts with perpetual appeal.
Re-feature these periodically in between new content to double-down on their success.
Paid Likes vs Organic Growth
While paying to amplify reach can accelerate Facebook Page likes short-term, authentic community-building wins long-term.
The Case For Buying Likes
- Fast initial perceived popularity boost
- Inexpensive way to increase fan counts
- Gives impression of social proof
The Risks of Purchasing Likes
- Low engagement rates signal distrust
- Risk of disabling/banning by Facebook
- No sense of true brand affinity
The best practice blends organic and paid without over-indexing on inauthentic actions.structure around providing practical, up-to-date tips based on expert knowledge Structure monthly budgets with 80% funding organic efforts, 20% amplifying reach/visibility via ads.
Recruit Likes From Groups & Influencers
Collaborating with existing online communities and personalities expedites access to new networks likely to engage.
15. Sponsor Niche Facebook Groups
Seek out and contribute valuable expertise to category-specific communities with aligned target demographics.
With goodwill established, inquiring about pinning an exclusive discount code post drives members to your Page to redeem.
16. Partner With Microinfluencers
Microinfluencers boasting 1K-100K engaged followers frequently offer promotions. Negotiate a day showcasing your product/service across their channels driving traffic to your Page.
17. Run Joint Giveaways With Brands
Co-Marketing builds awareness mutually. Plan contests where entrants must follow both brand‘s Instagram and Facebook accounts for extra entries to win.
18. Guest Post on Industry Blogs
Pitch posting personalized articles on popular sites sharing their reader demographic.
Include links back to Facebook driving visitors to explore your brand through insider expert advice.
Go Cross-Channel to Gain Likes
Promote your Facebook Page presence persistently across other digital channels exposing you to new pools of prospective fans.
19. Link Social Profiles
Connect complementary Instagram, Twitter, YouTube accounts to Facebook‘s Admin Panel to showcase multifaceted followership strength.
20. Embed FB Posts Onto Landing Pages
Highlighting recent Facebook activity via embedded feeds or like button plugins persuades website visitors to follow suit engaging.
21. Promote In Email Marketing Campaigns
Add Facebook icon links prominently within email templates and below blog post excerpts directing subscribers to additional brand content.
Dedicate an entire broadcast explaining why following on Facebook benefits customers with perks.
22. Run Retargeting Ad Sequences Across Channels
Track engagement attributes onsite with pixels to then tailor sequential ads reminding warm prospects to revisit your Facebook presence in order to convert.
Carefully Utilize Paid Ads
Strategic ad investment to expand impressions among qualified individuals proves extremely effective when executed deliberately.
23. Create Lookalike Audiences Mirroring Top Fans
Using precise psychographic data regarding existing fans, Facebook generates Custom Audiences of remarkably similar users to expose to ads.
24. Develop Video Views/Conversions Objective Campaigns
Captivating video ads optimized for full views/shares, or direct on-page actions like messaging increase post funnel and conversions.
25. Retarget Site Visitors With Fascinated Metrics
Pixel integration lets you create Audiences of previous site visitors demonstrating high affinity through deep page scrolls, form fills, adding items to cart, etc. to close.
26. Limit Cost Per Like Under $0.18
Industry benchmarks find the average cost per like runs $0.09-$0.19. Bidding lower still attracts fans, just at slower volumes.
Avoid Tactics That Backfire
While chasing Facebook fame, steer clear of shady tactics in violation of platform terms that tank credibility.
27. Don‘t Buy Likes From Click-Farms
Inorganic likes void of authentic connection earns community distrust, destroys relevance scores, and risks account limitation.
28. Don‘t Over-Tag Irrelevant Accounts
Indiscriminate tagging annoys unassociated brands and gets posts deprioritized for perceived spamminess.
Only @mention complementary partners strategically aligned reinforcing shared values.
