Conclusion

9 of the Most Efficient ZoomInfo Alternatives & Competitors for 2024

Are you looking for a powerful contact database and sales intelligence platform to improve your prospecting and outreach? ZoomInfo is one of the most popular options, known for its comprehensive B2B database with over 200 million business profiles.

However, ZoomInfo isn‘t the only solution out there. Depending on your specific needs and budget, one of the many ZoomInfo competitors may actually be a better fit for your sales and marketing teams.

In this post, we‘ll take an in-depth look at nine of the top ZoomInfo alternatives for 2024. For each, we‘ll cover key features, pros and cons, pricing, and how they compare to ZoomInfo.

By the end, you‘ll have all the information you need to determine the best sales intelligence tool for your business. Let‘s dive in!

1. Sisense

First up on our list of ZoomInfo alternatives is Sisense. While ZoomInfo focuses primarily on contact data, Sisense is a more robust business intelligence and analytics platform.

With Sisense, you can bring together data from multiple sources, including your CRM, marketing automation platform, and customer databases. Its intuitive drag-and-drop interface makes it easy to create interactive dashboards and data visualizations, even if you don‘t have a background in data science.

Some of the key features and benefits of Sisense include:

• Ability to mash up large data sets from multiple sources
• Powerful analytics tools including predictive analytics and machine learning
• Highly customizable and flexible dashboards
• Integrations with popular business apps like Salesforce, Zendesk and Marketo
• Scalable architecture that can handle terabytes of data

One of the biggest advantages of Sisense over ZoomInfo is its ability to provide sales and marketing teams with insights beyond just contact information. By analyzing data from across your tech stack, you can identify trends, understand the buying journey, and make data-driven decisions.

For example, you could use Sisense to visualize your sales pipeline by rep, identify which marketing channels are driving the most qualified leads, or get alerted of at-risk deals. Sisense makes it easy to get a 360-degree view of your business.

However, Sisense may have a steeper learning curve than ZoomInfo, especially for less technical users. It‘s a very powerful BI tool, but does require some training and onboarding to maximize its value.

Sisense doesn‘t publicly share pricing, but third party websites estimate it starts around $50-80 per user per month, billed annually. This is significantly more expensive than ZoomInfo‘s plans which start at $14,995/year for up to five users.

Best for: Companies that need advanced analytics and reporting alongside contact data. Especially larger organizations dealing with big data sets that want to empower their teams with insights.

2. DiscoverOrg

DiscoverOrg is a sales and marketing intelligence platform that provides B2B contact data and buying signals. It has a database of over 50 million contacts across 200,000 companies.

One unique aspect of DiscoverOrg‘s data compared to ZoomInfo is that it is human-verified by their in-house research team. They claim to manually verify their data every 60 days, leading to over 95% accuracy. In comparison, ZoomInfo relies more heavily on web scraping and algorithms which can lead to more outdated data.

Some other key features of DiscoverOrg include:

• Scoops – buyer alerts based on projects, leadership moves, and purchase signals
• Chrome extension for on-the-fly prospecting
• Technographic data to understand a company‘s tech stack
• Org Charts to map out decision makers
• CRM integrations to streamline workflows
• In-app messaging to collaborate with team members

Pricing for DiscoverOrg is customized based on your data needs, but online reviews suggest it is in a similar realm to ZoomInfo, if not slightly more expensive. They do offer a free trial so you can test the data quality and features for yourself.

Best for: Sales teams that want highly accurate, human-verified contact data and buying signals to improve prospecting.

3. Clearbit

Clearbit is a powerful data intelligence platform used by over 1,500 B2B companies including Asana, Segment, and Atlassian. Their database covers over 200 million contacts across 20 million companies.

One of the standout features of Clearbit is its real-time data enrichment. By connecting directly to your CRM or MA system, Clearbit can automatically fill in missing contact and company fields like job title, location, industry, and more. This saves your reps time and ensures they always have the most up-to-date information.

Some other notable capabilities of Clearbit:

• Robust API for custom data integration and enrichment
• Webhook to get alerted of key buyer activities
• Prospector for building targeted contact lists
• Forms that auto-fill fields based on email domain
• Salesforce and Marketo integrations

Clearbit‘s pricing is very transparent and starts at $99/month for up to 2,500 records. This is significantly more affordable than ZoomInfo, although Clearbit does have usage-based pricing that can add up for larger deployments. They offer a free plan with 50 records/month.

Best for: Marketing and sales teams that want automated data enrichment and flexible API/integration options at an affordable price point.

4. Apollo.io

Apollo is a fast-growing sales engagement and intelligence platform used by over 9,000 companies. Their database covers 200 million contacts and 10 million companies.

One of Apollo‘s key differentiators is its LinkedIn integration, which allows you to browse contacts and companies directly on the LinkedIn interface. This provides sellers a familiar prospecting experience with added data insights.

Other core features of Apollo include:

• Email finder and verification to ensure deliverability
• Lead scoring to prioritize outreach
• Sales engagement tools like multi-channel sequences
• Reporting and analytics to track performance
• Native integrations with Salesforce, Hubspot, Marketo and more
• API access and Zapier integrations

Apollo‘s pricing is based on credits, which you use for contact lookups, email verification, and engagement activities. Plans start at $49/user/month for 150 credits which rolls over. There is a 14 day free trial.

Best for: Teams that heavily use LinkedIn for prospecting and want a single platform that combines data with engagement and outreach tools.

5. Lusha

Lusha is a popular B2B contact and company database with over 100 million professional profiles. Their data covers 15 million companies across 40 industries.

One handy aspect of Lusha is their browser extension, which allows you to view contact and company data as you browse the web. When on a LinkedIn profile, for example, Lusha will show you the contact‘s email, phone number, and other key details. The extension works across LinkedIn, Twitter, and more.

Some other Lusha features worth noting:

• Prospecting filters including industry, location, company size
• Bulk contact export for outreach or CRM upload
• Contact search and lookalike audiences
• CRM integrations to streamline data sync
• API access for custom data projects
• 5 free credits per month

Lusha has one of the most affordable starter plans of the ZoomInfo alternatives on this list. Their Starter plan is just $29/month for one user and 480 credits. However, the data is not quite as extensive as ZoomInfo‘s, so Lusha is better for smaller teams with more basic needs.

Best for: Individuals and small teams that want LinkedIn prospecting help and affordable contact data to fuel outreach.

6. RocketReach

RocketReach is a powerful contact search engine and database with over 700 million professionals and 35 million company profiles. They offer 95% data accuracy and have over 8 million users.

One compelling use case of RocketReach is recruiting. With their search filters, you can find candidates by current and past job title, company, location, and more. RocketReach will provide validated contact info so you can reach out directly.

RocketReach has several other features that make it a worthy ZoomInfo competitor:

• Browser extension to view contact info across the web
• Bulk lookups and exports to build prospect lists fast
• API with 90+ endpoints for custom data projects
• Integrates with 2000+ apps via Zapier
• Real-time email verification for 98% deliverability
• GDPR and CCPA compliant with opt-out options

RocketReach has plans starting at $49/month for 170 lookups. They also have a free plan with 5 lookups per month. Enterprise plans with unlimited lookups and seats are also available.

Best for: Recruiters and sourcers looking for an affordable contact database with powerful search filters to find top talent.

7. Lead411

Lead411 is a sales intelligence and contact data platform used by over 50,000 sales and marketing professionals. Their database covers 79 million contacts across 15 million companies.

One standout feature of Lead411 is their "Hot Projects" – curated lists of companies actively looking for solutions across different categories. Sales reps can get alerted to relevant opportunities and the key decision makers to reach out to.

A few other differentiating features of Lead411:

• "Scoops" – sales trigger events and alerts
• Detailed org charts to identify decision makers
• Territory filters to align contacts with sales assignments
• Direct dial phone numbers for 60% of contacts
• Estimated budget and revenue data
• Intent data add-on to prioritize in-market accounts

Lead411 plans start at $75/month for one user, which is very competitive compared to ZoomInfo. Their data is high quality although not quite as extensive. They offer a 7 day free trial.

Best for: Sales teams that want highly relevant contact data combined with sales triggers and buyer intent signals to identify their hottest opportunities.

8. ZoomInfo

Since this post is focused on ZoomInfo alternatives, we won‘t spend too much time on ZoomInfo itself. However, it‘s worth recapping their key features and value proposition.

ZoomInfo is one of the most popular B2B contact databases on the market. They provide access to over 200 million business profiles across 10 million companies. The data is aggregated from many sources and is generally seen as high quality, although not always fully up-to-date.

Some of the top features of ZoomInfo include:

• Advanced search filters to build hyper-targeted prospect lists
• Scoops – alerts on sales trigger events like funding rounds
• Org charts and location/department filters
• Direct dial phone numbers and email addresses
• Tech stack and intent data available
• CRM and sales engagement platform integrations

Pricing for ZoomInfo is not provided publicly, but online reviews suggest their plans are more expensive than alternatives, starting around $15k/year for a small team. However, you may be able to negotiate a lower rate.

Best for: Large sales teams with big budgets that want the most comprehensive B2B contact database to power their outreach and prospecting.

9. LinkedIn Sales Navigator

Rounding out our list of ZoomInfo alternatives is LinkedIn Sales Navigator – the sales intelligence solution from the world‘s largest professional network.

The key value prop of Sales Navigator is its tight integration with LinkedIn. You can view a contact‘s full profile, shared connections, and activity. Sales Navigator adds on additional features like advanced lead and company search, CRM integrations, and lead recommendations.

Some of Sales Navigator‘s top capabilities:

• 20-30 additional LinkedIn profile views per month
• Advanced filters like company size, industry, and location
• Alerts on saved leads and accounts
• InMail messages to reach contacts directly
• Reporting and analytics to understand impact
• Mobile app to prospect on the go

Sales Navigator has plans starting at $79/user/month or $59/user/month when paid annually. There is also a Team version with additional collaboration features starting at $129/user/month.

Best for: Teams that rely heavily on LinkedIn for social selling and want to unlock more capabilities and efficiencies directly within the LinkedIn platform.

ZoomInfo is a powerful contact database and sales intelligence tool, but it‘s far from the only option. For any sales team evaluating solutions, it‘s worth looking into these ZoomInfo alternatives to find the best fit for your budget and requirements.

From Sisense for analytics to DiscoverOrg for human-verified data to LinkedIn Sales Navigator for social selling, there are strong options for a variety of use cases.

Here‘s a quick recap of the ZoomInfo competitors we covered:

• Sisense – Analytics and business intelligence platform
• DiscoverOrg – Human-verified contact data and buying signals
• Clearbit – Data enrichment and powerful APIs
• Apollo – Sales engagement platform with LinkedIn integration
• Lusha – Affordable contact data with browser extension
• RocketReach – Powerful search engine for recruiting
• Lead411 – Sales triggers and intent data
• ZoomInfo – Comprehensive contact database at a premium price
• LinkedIn Sales Navigator – LinkedIn-specific features and selling tools

Consider your team size, budget, and intended use case, and book demos with a few providers to test the tools for yourself. With the right ZoomInfo alternative, you can supercharge your prospecting efforts and connect with more of your ideal customers. Happy selling!