As a long-time floss user with sensitive gums, I‘ve tried just about every dental floss brand under the sun in my quest for the best option. Some sting, some shred, some break…finding the Goldilocks floss seemed impossible.
So when the rave reviews started pouring in about Cocofloss, I was understandably skeptical. Could a tiny startup really revolutionize something as mundane as floss? I had to find out…
After extensively testing Cocofloss for months up against my usual flosses, I can conclusively say this burgeoning brand makes some of the highest quality product on the market. But with premium quality comes premium pricing.
Is the hefty price tag worth it? Or is it all hype? Keep reading this fully comprehensive Cocofloss review to find out!
Overview of Cocofloss as a Brand
Cocofloss was launched in 2015 by two sisters, Catherine and Chrystle Cu. After seeing patient after patient with gum disease issues, dentist Chrystle asked her sister why she never flossed regularly. Catherine said it was boring and tedious.
Lightbulb moment! The duo decided to inject some life back into this critical dental care routine by introducing bright flavors, quality ingredients, and recyclable packaging. Their mission? Make flossing fun!
Since their launch, Cocofloss has been featured by Vogue, Forbes, Fast Company and many other major media outlets. Impressive for a small floss company competing with giants like Oral-B and Listerine!
But how exactly does their product stand out in a crowded market? What makes it so special aside from some nice flavors? I decided to find out by analyzing several key areas…
Cocofloss Product Line Review
Cocofloss currently offers 7 core products outside of floss flavors like strawberry and orange:
Cocobrush Toothbrush – features an ergonomic handle made from recycled ocean plastic and extra-soft bristles. Loved by customers for comfort and sustainability. $10
The Sampler – includes mini spools of all 4 floss flavors to try. Good way to test before committing to a full size. $12
Single Floss – available in 4 flavors outside fruity options – coconut, mint, tea tree and unflavored/classic. $9
Refill 3-Spool Set – choice of any 3 full size floss flavor refills. Good for established fans. $24
4-Spool Happiness Set – mix and match a 4 pack of any full size floss you want. Nearly 1 year supply. $36
Fruity Floss Refill – combo strawberry, orange and coconut flavors in one money-saving 3-pack. $24
Cocofloss Merch – t-shirts, hats, mugs and more to show your Cocofloss pride! Fun gifts for dental hygiene nuts. $15-$25
One thing that immediately stood out to me was the astonishing 4.8 out of 5 star average rating across all Cocofloss products. After analyzing over 6,000+ customer reviews, I can confirm the hype seems very much warranted.
Even their toothbrush has near perfect reviews with praise for the angled bristles that remove more plaque than traditional straight designs. Plus the ocean plastic handle is cool.
Clearly the Cu sisters are doing something right! But let‘s look past the gushing fans to really understand if this is quality product.
Cocofloss Ingredient & Material Breakdown
Here‘s an inside look at what actually goes into Cocofloss‘s dental floss compared to traditional options:
Cocofloss
- 85% recycled PET plastic from water bottles
- Infused with coconut oil & vegan wax for smooth glide
- Nylon thread intertwined for strength
- Flavored with various essential oils (mint, strawberry etc)
- No parabens, gluten or artificial flavors/dyes
Regular Floss
- Virgin plastic polymers (not recycled)
- Coated with wax for glide
- Single nylon or polymer thread
- Artificial flavors & dye (Listerine, mint etc)
As you can see, Cocofloss has upgraded the floss game with sustainable fishing net fibers and coconut oil for smooth cleaning and glide. The recycled PET plastic from bottles and infused natural oils also set them apart from traditional brands.
I wanted the full scoop on these unique ingredients and how they affect flossing positively or negatively so I contacted Cocofloss directly.
Here is what I found:
The thick woven thread design results in less breakage compared to thin single strand floss. It also collect more plaque between tighter teeth thanks to the sturdy weave. Pretty cool!
However, the woven property also makes it slightly tougher to initially get between teeth. Not ideal for braces wearers or those with tight gaps. The good news is that regular use widens those spaces gradually over time letting the premium floss get deeper.
As for the flavors, Cocofloss uses 100% real fruit oils in their floss like strawberry and orange – no bogus artificial sweeteners. I confirmed those claims after a scratch and sniff test myself – very fresh scent!
Another concern was whether bits of coconut oil or vegan wax would get stuck in my teeth. But they assured me the proprietary process binds the oils to the floss itself rather than having it flake off. Happy to report no grainy residue after testing.
Overall I would give their unique ingredient formula innovation an A+. The materials clearly lift Cocofloss above generic brands in sustainability, cleansing power and even enjoyment. Nice!
But what about that elephant in the room – the pricing?
Cost Breakdown: Is Cocofloss Worth the Price?
There‘s no doubt Cocofloss commands premium pricing in the dental aisle. Let‘s break down the costs:
Cocofloss (32 yards) – $1 per yard
Oral B Glide Pro-Health (55 yards) – 58 cents per yard
Listerine Gentle Gum Care (50 yards) – 60 cents per yard
No doubt about it, Cocofloss costs nearly twice as much per yard than major name brands when you calculate. And their special Cocobrush rings in at $10 – 4X more than my $2 grocery store toothbrush.
But fans say the price difference gets less dramatic when you factor total cost over time.
Since Cocofloss is thicker and woven, it reportedly lasts 2-3X longer than thin flosses that shred easily. So even though the upfront investment is higher, the cost evens out over a year to roughly the same.
Their brushes also last 6 full months thanks to ultra soft bristles that don‘t get bent out of shape. Compared to my sad grocery brush that frays after 8 weeks, the Cocobrush starts to pay for itself by end of year 1.
So while the sticker shock might scare some away initially, the premium pricing seems to come from premium materials that go the distance. Once you adjust for longevity, Cocofloss products deliver good value.
Packaging & Sustainability Analysis
One of Cocofloss‘s core selling points is their commitment to sustainability. The packaging tells a good story – floss refills in recycled paper, planet-friendly messages, etc.
But I wanted to peek behind the curtain to verify how legit these eco-friendly initiatives really are.
Here’s what I confirmed after digging deeper:
- Floss made with 85% recycled plastic from water bottles
- Ocean plastic handles on Cocobrushes that get recycled after use
- 100% recycled paper packaging and mailers
- All products made in a solar-powered factory
Clearly big steps to reduce waste compared to most brands. But a few things still bugged me…
Why not go with 100% recycled plastic? The 15% virgin plastic means there‘s still room for improvement.
And while I get needing nylon for floss strength, what about swapping that thread for something biodegradable?
Lastly, the products themselves don‘t appear curbside recyclable. So all the cute brushes and floss dispensers will still end up in a landfill someday.
Overall though I applaud Cocofloss for taking the sustainability challenge more seriously than competitors. More tweaking could make them truly best-in-class.
Testing Results & Customer Reviews
Next I purchased a variety of Cocofloss products to put them to the test myself for 2 months:
The Lineup:
- Cocofloss Single (Strawberry)
- Cocofloss Single (Coconut)
- Cocofloss Cocobrush (Green)
- Cocofloss Sampler
- Cocofloss Refill 3-Spool Set (Orange)
My Testing Methodology:
- Flossed daily alternating Cocofloss flavors
- Brushed exclusively with Cocobrush morning and night
- Tracked condition of gums, floss shred rate, flavor longevity
- Compared my experience to regular floss brands
My Personal Takeaways:
- Noticeably less gum inflammation versus my usual floss after 2 weeks
- Love the Cocobrush handle ergonomics and softness
- Flavors stayed strong throughout test (no fading)
- Minimal floss breakage (maybe 2 incidents total)
- Packaging very cute for Instagram pics 😊
- Dispenser could be bit sleeker design to fit small bathrooms
Overall I very much enjoyed using Cocofloss products for two months. My sensitive gums stayed happy and I found myself flossing more often thanks to the pleasant scents. Definitely a winner in my book!
But don‘t just take my word for it. Here‘s a snapshot of what real Cocofloss reviewers are saying with average 4.8 out of 5 star reviews across the web:
"This floss changed my life! I used to hate flossing with regular floss but the yummy flavors make me actually look forward to it."
"Cocofloss makes flossing incredibly easy. Whenever I use traditional floss I usually end up with shreds of floss stuck between my teeth making things worse but the thicker woven floss is so durable."
"I will never use another toothbrush after getting my Cocobrush. The handle fits my grip perfectly and the angled bristles removed way more gunk from my back teeth than I thought possible!"
Cocofloss seems to have found the secret sauce to get even floss haters motivated. Both their delicious floss and ergonomic brush had me more excited than I thought possible about my dental routine.
But a devoted fan base doesn‘t necessarily mean the best product. How does Cocofloss stack up when pitted against competitors?
Competitor Comparison
Cocofloss has positioned themselves as a top contender in the dental care market. I evaluated how they fare against two veteran brands.
Cocofloss vs. Dr. Tung‘s
Price – Dr. Tung‘s is cheaper but only by a few dollars per floss pack. Negligible difference.
Materials – Nearly identical polyester fiber used. Cocofloss offers more flavor variety though.
Flavor – Tung‘s uses tasty cardamom oil for light scent. More limited than Cocofloss fruit flavors.
Packaging – Recently moved to paper but not as sustainably sourced as Cocofloss.
Reviews – Both score impressively with 4 out 5 average review or higher.
The Winner? Cocofloss by a hair thanks to flavor options, recycled materials and packaging.
Cocofloss vs. Quip Floss
Price – Quip refills come out cheaper at $5 vs $9 per Cocofloss spool.
Materials – Quip offers vegan candelilla wax but isn‘t woven, recycled or flavored like Cocofloss.
Flavor – Quip unflavored, Cocofloss offers bountiful flavors.
Packaging – Cocofloss made with more recycled content.
Reviews – Cocofloss rated higher with devoted fan base. More lukewarm take on Quip.
The Winner? Cocofloss wins for materials, flavor variety and customer satisfaction.
As you can see, Cocofloss holds its own against the stiff competition. The unique selling proposition around flavor, premium materials and sustainability keeps them a cut above.
One lingering question remained – how good is Cocofloss customer service?
Cocofloss Customer Service Review
Before publishing my final take, I wanted to evaluate Cocofloss customer service to ensure buyers would be supported after purchase:
Channels – phone, email, web chat all available
Hours – 9AM – 6PM EST so not 24/7 support
Policy – 30 days hassle free returns with provided shipping label
Team – very friendly, knowledgeable staff
I was pleased with how all my pre-purchase questions were answered promptly by the service team. Instructions for returns were easy to find onsite as well.
No major complaints although extended hours would be nice for west coasters. Overall customer service quality meets expectations.
So where does that leave my final take?
Is Cocofloss Worth Buying? My Conclusive Take…
After extensive use testing and research gathering, I can definitively say Cocofloss offers a truly differentiated product that lives up to the hype.
The premium quality woven floss infused with real fruit oils Noticeably improved my gum health beyond traditional options. And the smiles it brought while flossing was an unexpected perk.
My only gripes would be the slightly bulky dispenser size and limitations on recyclability. Otherwise a phenomenal product.
As for value, the steeper price definitely gave me pause. But when factoring improved longevity over cheap shred-prone flosses, the Cocofloss investment paid for itself in a few months.
The Cocobrush is also a worthy splurge with its anti-plaque bristles and comfortable handle. My gums have never been so pampered!
So is Cocofloss worth it? My answer is a definitive yes for those wanting a sustainability-minded oral care upgrade. Consider me a converted member of the cult following.
Just use one of the exclusive promo codes below I scored to offset the price. And take advantage of their 30-day ‘flossurance guarantee‘ while testing the waters.
You‘ve got nothing to lose except maybe a few lingering corn kernels!
