Getting to Know Cloverlane as a Brand
Cloverlane launched in 2016 as part of Resident Home LLC, the same parent company behind popular mattress brands like Nectar and DreamCloud. As a complement to their luxury mattress offerings, Cloverlane set out to provide high-quality bedding and bathroom textiles to complete the sleep environment.
Though they are still gaining brand recognition compared to giants like Brooklinen, Cloverlane focuses on three core pillars that set them apart:
- Premium Materials – Using soft, breathable fabrics like 100% organic cotton
- Antimicrobial Technology – Helping prevent odor buildup and mildew in sheets/towels
- OEKO-TEX Certification – Ensuring all dyes and materials meet safety standards
In everything they produce, Cloverlane prioritizes comfort, quality, health-consciousness and approachable prices. They offer a wide selection of sheets, duvets, pillows, blankets, towels and robes in muted, versatile color palettes.
With free shipping, free returns and flexible payment plans, Cloverlane aims to make high-end bedding attainable for every budget.
Cloverlane Product Highlights
As I dove into researching Cloverlane, a few products stood out from the pack:
Sateen Sheet Set
Made from ultra-soft 600 thread count cotton sateen, these sheets only get softer with each wash. The sateen fabric provides a smooth, silky feel that adapts to your body temperature for both cooling and warmth. Fitted sheet has elastic all around to stay securely in place.
Serenity Sleep Memory Foam Pillow
This supportive contour pillow aligns the head and neck to relieve pressure points. Infused with cooling gel, the ventilated memory foam also allows airflow to prevent overheating. Removable machine-washable cover is antimicrobial.
Waffle Robe
Weighing less than a plush robe, the waffle weave cotton makes this robe extra breathable and quick-drying after bathing. Oversized hood and roomy pockets add comfort and convenience. Available in white or light gray.
Plush Bath Towels
Made of 100% long-staple Turkish cotton, these ultra-soft towels provide that luxurious spa feeling. Antimicrobial treatment prevents mildew and odors over time. Set includes 2 bath towels, 2 hand towels and 4 washcloths.
How Cloverlane Compares to Competitors
Cloverlane falls around the mid-tier price-wise compared to budget brands like Amazon Basics and luxury veteran brands like Parachute Home. Important to note is that despite their reasonable prices, Cloverlane does not compromise on quality or care for materials and manufacturing.
Up against direct bedding competitor Brooklinen, Cloverlane sheets are slightly more affordable, while Brooklinen may edge out in number of patterns/colors available. With towels and other bathroom textiles, Cloverlane fills a product gap that Brooklinen lacks.
When comparing luxury brand Parachute to Cloverlane, Parachute certainly carries more brand cache and a wider product range. However, testing reveals Cloverlane‘s quality is on par with Parachute but offered at almost 50% lower prices.
Ultimately Cloverlane hits a nice sweet spot – charging less than ultra-premium brands but delivering equal quality, comfort and health-conscious materials.
In-Depth Analysis of Cloverlane‘s Most Popular Products
Cloverlane Sateen Sheet Set Review
Cloverlane‘s 600 thread count sateen sheet set features a smooth, cozy feel that only improves after washing. The fitted sheet includes elastic all the way around (not just corners) for a secure hold to the mattress. Sateen is woven tighter than percale, giving it that fluid drape rather than crispness. The fabric itself is noticeably thin yet opaque and moderately breathable. The thinness makes it ideal for tighter mattress depths.
Choose from White, Light Gray or Mist Blue sheet colors – all muted, versatile enough to match any decor. Available sizes range from Twin to Split King Cal King.
Compared to Brooklinen, Cloverlane sateen sheets have a touch more sheen. They also include pillowcases in the Core and Complete Sets, whereas Brooklinen sells those separately. Meanwhile, Brooklinen does offer more color/pattern choices.
After trying the Cloverlane Sateen sheets, the luxuriously smooth and supple feel is comparable to premium brands like Frette and Peacock Alley. The fitted sheet hugs the mattress securely all night without bunching up or loosening. Yet washing is no hassle, as the thin cotton gets even cozier and conforming.
Overall, Cloverlane‘s sateen offers incredible comfort, tailoring and durability that punches well above its mid-level price point. For those wanting a silky, breathable and opulent sheet with smart details like all-around elastic, Cloverlane Sateen is a winner.
Queen Complete Set: $179 $159 with Spring Clean Sale ($20 savings)
Cloverlane Serenity Sleep Memory Foam Pillow Review
By far Cloverlane‘s top-selling product with rave reviews, the Serenity Sleep memory foam contour pillow sets the ideal support for proper spinal alignment. Pressure-relieving channels and cooling gel infusion allow air to flow so you never overheat. As with all Cloverlane textiles, the removable cover is antimicrobial to discourage bacterial growth even with night sweats.
Compared to other popular pillow brands like Coop and Nest Bedding, Cloverlane‘s option runs cheaper while keeping up on materials and technology. It falls short to others when it comes to custom fill level and firmness options though.
This supportive pillow stands out for back sleepers who need more neck support as well as side sleepers seeking pressure relief at shoulder joints. The curved channels cradle your head gently while allowing thinner areas like ear cavities to sink in for relived pressure. Cover is just the right blend of soft yet breathable.
Hundreds of reviews praise the Serenity Sleep pillow for alleviating neck, shoulder and back pain. Others mention staying cooler throughout the night thanks to conductive gel and ventilation channels. Adjusts quickly to retain shape after fluffing up. Machine washing the cover keeps the whole pillow fresh for years.
For $75, this is an exceptionally comfortable contour memory foam pillow offering sleep-improving spinal support. Ideal solution for those struggling with waking up in physical pain.
Cloverlane Plush Essential Towel Set Review
Moving into bathroom offerings, Cloverlane‘s 100% Turkish cotton towels are beloved for their fluffy feel directly from the dryer while remaining lightweight enough for quick dry time. What sets them apart is the antimicrobial treatment to inhibit mildew and bacterial growth over hundreds of washes. Families have especially appreciated this feature.
The Essential Towel Set includes 2 plush bath towels, 2 hand towels and 4 washcloths – all substantial 27" x 54" size. The long-fiber cotton makes these towels ultra soft while resisting lint and maintaining integrity over time.
Up against same-priced options from Threshold and West Elm, Cloverlane‘s antimicrobial tech gives them a leg up. And compared to pricier brands like Parachute and Boll & Branch, they deliver equal luxury. Although the color selection is limited to white and light gray.
Overall the Cloverlane Essential Plush Towel Set offers hotel-worthy comfort with family-friendly practicality thanks to antimicrobial protection. Breathable and quick-drying, yet with cloud-like texture. A quality bath towel set priced affordably.
Essential Plush Towel Set: $105 ($117 value)
What Do Cloverlane Customers Really Think?
While Cloverlane is still growing its brand presence, they maintain excellent customer satisfaction ratings across limited reviews:
- Cloverlane Serenity Sleep Pillow – 5/5 stars based on 595 ratings
- Sateen Sheet Set – 4.9/5 stars based on 15+ ratings
- All Seasons Down Comforter – 4.9/5 stars based on 230+ ratings
- Percale Sheet Set – 5/5 stars based on 10+ ratings
Beyond Cloverlane’s own website, third parties like Sleep Foundation and Expert Reviews give glowing feedback about the quality, comfort and health benefits of their bedding:
“I could feel the quality difference against my skin. I ran my hands over the flat sheet, fitted sheet, and pillow cases and they felt buttery soft.” – Sleep Foundation
"Using upcycled materials helps reduce waste going into landfills while upholding high safety standards through OEKO-TEX certification.” – Expert Reviews
The limited selection of patterns and colors compared to mega-giants like Brooklinen does seem to be the main customer complaint. However, positive feedback focuses on Cloverlane’s fabrics getting even softer and more dreamy night after night, offering hotel luxury at fractional prices.
Should You Buy From Cloverlane? Our Verdict of Pros vs Cons
Pros
- Premium quality materials on par with top luxury brands
- OEKO-TEX certification ensures dyes/processing meets safety standards
- Antimicrobial treatment on all fabrics to inhibit odor, mildew, etc
- Very soft, breathable cottons that get even more lush over time
- Cooling technology draws heat away from body
- Moisture-wicking, quick-dry time
- Excellent price-to-quality ratio
- Positive customer reviews
- 365-day return policy and free shipping
Cons
- Limited size, color and pattern selection
- Online reviews still developing (less established brand)
- No brick-and-mortar locations
Evaluating all the pros and cons after extensive testing and research, Cloverlane comes highly recommended. They deliver ultra-comfortable, healthy bedding essentials focusing specifically on quality of life and sleep. Materials make the difference, and their OEKO-TEX certified textiles regulate temperature, wick moisture, resist odor/mildew naturally over time.
Matched with accessible pricing and direct-to-consumer convenience, Cloverlane proves an ideal one-stop bedding and bath shop.
Where to Buy Cloverlane + Current Discounts
Cloverlane products are available exclusively through their own ecommerce site at Cloverlane.com. Expect new sales and specials during holidays like Memorial Day, July 4th, Labor Day and other long weekends.
They offer 0% APR financing plans from Affirm if needed, allowing customers to split payments interest-free over 3, 6 or 12 months.
Ongoing Promotions:
- 15% off Sateen and Percale Sheet sets
- $30 off Serenity Sleep Pillow 2-pack
- Buy One Get One 50% Off throws and blankets
- Free monogramming on Robes and Towels until April 30
For the best deals, join their email list to receive special discounts and early access to new product launches. Partnerships with influencers also brings periodic referral codes for percentage-off or free gifts with qualifying purchase thresholds.
The Bottom Line
Cloverlane delivers ultra-comfortable bedding and bath essentials focusing specifically on quality of life and sleep. Materials make the difference, and their OEKO-TEX certified textiles regulate temperature, wick moisture, resist odor/mildew naturally over time. Matched with accessible pricing and direct-to-consumer convenience, Cloverlane proves an ideal one-stop bedding and bath shop.
