About BioTrust
BioTrust is a health and wellness company founded in 2011 that offers a wide variety of supplements, including products for protein, collagen, digestion, immunity, and more. They market themselves as a high quality, research-backed brand with a "no junk" policy when it comes to ingredients.
However, BioTrust has faced some controversy over the years when it comes to their marketing tactics and product claims. As savvy consumers, it‘s important we take a critical look at companies like this to determine if their supplements are worth the money.
In this in-depth BioTrust review, we‘ll analyze some of their best selling products, scrutinize their ingredients and claims, dive into customer reviews, and ultimately determine if BioTrust is a trustworthy brand or just slick marketing.
Analyzing BioTrust‘s Top Products
I took a close look at three of BioTrust‘s most popular supplements to see if the components matched up to the purported benefits. Here‘s what I found:
Low Carb Protein Powder
This whey and casein protein powder contains digestive enzymes and prebiotics to aid absorption. With 24g of protein per serving, it could support muscle growth and healthy weight management.
However, the formula also includes potential irritants like xanthan gum and acesulfame potassium. Those with sensitive stomachs may experience gas, bloating or diarrhea.
Ageless Multi-Collagen Protein
With a blend of collagen sources like bovine, fish, eggshell membrane and chicken collagen, this powder aims to improve skin, hair, nails and joints. Studies show some benefit to collagen supplementation for aging concerns.
But with only 11g of collagen per serving, you may need to double the dose to get meaningful results, making it less cost effective. Effects also take at least 4-8 weeks of daily use to appear.
Keto Elevate C8 MCT Oil Powder
Containing C8 caprylic acid, this keto-friendly powder should aid ketone production and fat burning. The 5g of C8 in each serving is an ample amount to potentially increase energy and mental clarity.
However, those beginning a keto diet may experience side effects like nausea, cramps and diarrhea from MCT oil. It‘s best to start with a much smaller amount and slowly increase over 2-3 weeks.
As we can see, while these products have potential benefits, they may not work as quickly or effectively as implied. BioTrust may be exaggerating certain claims around their supplements to make sales.
Questionable Marketing Claims
As I researched further into BioTrust and their advertising, I found a number of dubious marketing tactics that raised red flags:
- Overuse of scientific claims without context or complete data to make products seem more validated than they are
- Promotions claiming you can "lose 10lbs in 10 days" or "burn fat without exercise" which are extreme exaggerations not backed by research
- Many glowing testimonials from people who seem more like professional models than real customers
- Aggressive upselling during checkout with popups and limited time countdowns pressuring customers to spend more
Based on these findings, I would proceed with caution when it comes to believing all of the claims made by BioTrust regarding their products. They seem to prioritize making persuasive sales pitches over providing accurate information.
What Do Customers Really Think?
To get an unbiased perspective, I dug into reviews from both BioTrust‘s website and independent review sites:
BioTrust‘s Website
- Low Carb Protein Powder – 4.9 stars out of 138 reviews
- Collagen Peptides – 4.8 stars out of 287 reviews
- MCT Oil Powder – 4.7 stars out of 72 reviews
These overwhelmingly positive ratings are suspicious. Few brands have such perfect reviews unless they are screening them.
Independent Review Sites
- Low Carb Protein Powder – 3.8 stars out of 45 reviews on Highya
- Collagen Peptides – 4.3 stars out of 5400+ reviews on Amazon
- MCT Oil Powder – 3.6 stars out of 1600+ reviews on Amazon
Here we see more mediocre ratings as well as complaints about lack of results, high price and poor customer service. These seem more plausible when looking at BioTrust objectively.
Based on the totality of reviews, BioTrust likely cherry picks and may even fabricate some of their testimonials to make it appear their supplements work better than they do for most customers.
Are BioTrust Supplements Worth the Money?
When comparing BioTrust‘s prices to competitors offering similar ingredients, their products are 25-40% more expensive on average:
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BioTrust Low Carb Protein Powder – $49 for 1.87 lbs
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Alternatives – $35 for 2 lb tub
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BioTrust Collagen Peptides – $49 for 24 oz
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Alternatives – $28 for 24 oz tub
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BioTrust MCT Oil Powder – $59 for 1 lb bag
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Alternatives – $36 for 1 lb tub
Given the stretch marks around some of BioTrust‘s claims and the premium cost, their supplements may not be the best value compared to other brands. While the quality could be higher, the results you experience will likely depend more on the ingredients themselves than anything unique BioTrust does.
The Bottom Line
Based on all the evidence found in my research for this review, here is my verdict on whether BioTrust is worth purchasing:
Pros
- Generally good quality ingredients
- Some products offer convenient protein/collagen on-the-go
- Money back guarantee
Cons
- Overhyped marketing claims likely don‘t match reality for most customers
- Key information, context lacking from how products actually work
- More expensive than equivalent alternatives
- Can buy same ingredients for less cost elsewhere
In the right context, BioTrust supplements could add value to your routine. But they are unlikely to live up to all the grand promises made by the brand in their advertising.
You can likely get similar or better results, often at a lower cost, by choosing competitors. Or even just by buying standalone collagen, protein and probiotic powders rather than BioTrust’s proprietary blends.
So in summary – BioTrust is not an outright scam, but a brand using aggressive hype to charge premium prices for supplements that are likely no more effective than lower cost options. Take their dramatic claims with a large grain of salt before you buy.
I hope this thorough and unbiased review helps you make an informed decision when it comes to whether BioTrust is worth your investment! Let me know in the comments if you have any other questions.
