Are you looking to start selling on Amazon or add profitable new products to your existing store? Choosing the right products is crucial for success on the e-commerce giant. To help you out, we dug into the latest data to uncover the top selling items on Amazon this year.
But first, what makes a product a bestseller on Amazon? Here are a few key factors:
- High demand and search volume from consumers
- Relatively low competition from other sellers
- Healthy profit margins
- Consistent sales and growth potential
With that in mind, here are the 15 best products to sell on Amazon in 2024 based on these criteria:
1. Home Security Cameras
In the era of smart homes, home security cameras are hot items. Models with features like night vision, two-way audio, motion detection, and mobile monitoring are seeing high demand. Wyze, Ring, Arlo, and Blink are top brands. With an average selling price of $75-$200, these can provide strong profit potential.
Category: Electronics
Average Price: $117
Average Monthly Sales: 5,800 units
Average BSR: 750
Annual Growth Rate (2023-24): 15%
2. Air Fryers
Health-conscious consumers are snapping up these trendy small kitchen appliances, which use hot air circulation to cook food quickly with little or no oil. Top brands include Ninja, Cosori, Philips, and Instant Pot. Compact models for 1-2 people as well as family-size fryers are in demand.
Category: Home & Kitchen
Average Price: $84
Average Monthly Sales: 7,200 units
Average BSR: 620
Annual Growth Rate: 22%
3. Robot Vacuums
Automated cleaning is appealing to busy consumers, fueling strong growth in robotic vacuums. Models that can map rooms, avoid obstacles, and connect to smart home systems sell best. Major brands include iRobot Roomba, eufy, Roborock and Ecovacs. Self-emptying models have higher price tags but also higher margins.
Category: Home & Kitchen
Average Price: $249
Average Monthly Sales: 3,400 units
Average BSR: 1,120
Annual Growth Rate: 27%
4. Blue Light Blocking Glasses
With people spending more time on screens, blue light glasses that reduce eye strain and improve sleep have seen huge growth. Customers are seeking fashionable frames at accessible price points. Many sellers offer multipacks. Cyxus, Tijn, Feiyold, and Livho are among the top brands, but many unbranded options also sell well.
Category: Health & Household
Average Price: $21
Monthly Sales: 12,800 units
Average BSR: 2,350
Annual Growth Rate: 62%
5. Portable Power Stations
These rechargeable backup batteries can power everything from phones to appliances during outages or outdoor adventures. With capacities up to 1000Wh and multiple outlets, they‘re popular emergency preparedness and camping items. Jackery, Goal Zero, and Rockpals lead the pack, but many smaller brands are gaining market share.
Category: Patio, Lawn & Garden
Average Price: $480
Average Monthly Sales: 1,100 units
Average BSR: 3,700
Annual Growth Rate: 39%
6. Massage Guns
Loved by athletes and regular folks alike, handheld percussive massage devices are a hot fitness recovery tool. High-powered models with multiple attachments and adjustable speed are most popular. Theragun and Hyperice make premium options, but many more affordable brands like Vybe, Sportneer, and Fitpulse are bestsellers.
Category: Sports & Outdoors
Average Price: $130
Average Monthly Sales: 6,500 units
Average BSR: 4,100
Annual Growth Rate: 54%
7. Yoga Mats
Shoppers are seeking out thick, non-slip mats that provide support for home workouts. TPE and natural rubber are preferred materials. Popular brands include Gaiam, Lululemon, and Manduka, but Amazon‘s in-house brands like Amazon Basics also perform well in this category. Mats with carrying straps are a bonus.
Category: Sports & Outdoors
Average Price: $37
Average Monthly Sales: 18,000 units
Average BSR: 1,800
Annual Growth Rate: 19%
8. Silk Pillowcases
Prized for reducing facial wrinkles and hair frizz, silk pillowcases are popular with beauty enthusiasts. Mulberry silk with a momme weight of 19-25 is considered the gold standard. Brands like Slip, Alaska Bear, and Fishers Finery lead the pack. Sets with matching eye masks have great gift potential.
Category: Home & Kitchen
Average Price: $29
Average Monthly Sales: 9,900 units
Average BSR: 3,200
Annual Growth Rate: 35%
9. Kids‘ Smartwatches
Tech for kids is always popular, and smartwatches with GPS tracking, phone/text capabilities, and fun designs are trending. Models are commonly geared for ages 4-12. Top brands include TickTalk, Gizmo Watch, and Themoemoe. Listings emphasize safety features to appeal to parents.
Category: Electronics
Average Price: $48
Average Monthly Sales: 4,800 units
Average BSR: 1,150
Annual Growth Rate: 28%
10. Plant-Based Protein Powder
Protein powders, especially vegan options made from pea, hemp, or brown rice, are in high demand. Sought-after attributes include organic certification, minimal ingredients, and keto-friendliness. Garden of Life, Orgain, KOS, and Vega are leading brands. Unique flavors like salted caramel or chocolate peanut butter sell well.
Category: Health & Household
Average Price: $29 (1-2lb tub)
Average Monthly Sales: 7,500 units
Average BSR: 1,960
Annual Growth Rate: 17%
11. Jade Rollers & Gua Sha Tools
These ancient Chinese beauty tools have gone mainstream, thanks to their purported benefits of improving circulation and reducing puffiness. Jade and rose quartz are the most common materials. Sets containing both a roller and a gua sha often see higher sales. Most listings are unbranded or from small private label brands.
Category: Beauty & Personal Care
Average Price: $13
Average Monthly Sales: 16,000 units
Average BSR: 2,200
Annual Growth Rate: 46%
12. Cast Iron Skillets
Prized by home cooks for heat retention and versatility, pre-seasoned cast iron pans are kitchen staples that have seen a resurgence in recent years. 10-12 inch skillets are the most sought-after sizes. Lodge is the dominant brand, but newcomers like Stargazer and Field Company also have loyal fans willing to pay a premium.
Category: Home & Kitchen
Average Price: $32
Average Monthly Sales: 10,500 units
Average BSR: 1,400
Annual Growth Rate: 9%
13. Posture Correctors
With many people working from home at less-than-ergonomic setups, posture aids are having a moment. Most popular are simple brace-style designs worn over the shoulders to retract the collarbone and alleviate neck/back strain. Unisex products sized S-XL sell best. Brands like Upright Go, Marakym, Berlin & Daughter, and Gearari are top sellers.
Category: Health & Household
Average Price: $24
Average Monthly Sales: 13,200 units
Average BSR: 3,800
Annual Growth Rate: 36%
14. Guitar Stands
Acoustic and electric guitar stands, especially those that can securely hold multiple instruments, are popular with the musicians and collectors. Foldable A-frame designs in metal or wood are common. Products with soft padding to prevent scratches are preferred. On Stage, Fender, Hercules, and ChromaCast are respected brands.
Category: Musical Instruments
Average Price: $27
Average Monthly Sales: 3,100 units
Average BSR: 6,100
Annual Growth Rate: 8%
15. Pet Water Fountains
Continually filtered and aerated water is a hit with pet owners looking to encourage their animals to drink more. Models with easy disassembly for cleaning are favored. Cat fountains outsell dog options. Stainless steel products are popular for durability and hygiene. Major players include PetSafe, Veken, Catit, and Pioneer Pet.
Category: Pet Supplies
Average Price: $32
Average Monthly Sales: 8,200 units
Average BSR: 1,380
Annual Growth Rate: 13%
How to Choose a Winning Product
When deciding what to sell on Amazon, consider these tips:
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Look for products with consistent demand (as evidenced by BSR) but not too much competition. Aim for less than 1,000 reviews on competitor listings.
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Consider your target price point. Shoppers often have a ceiling for what they‘re willing to pay for certain items. Higher prices can mean better margins but lower volume.
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Focus on evergreen products rather than short-term trends. Seasonal and fad items can be profitable but require precise timing. Year-round bestsellers are more stable.
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Choose products that are easy to ship and not likely to break in transit. Prioritize items that are lightweight and durable to minimize shipping costs and returns.
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Differentiate your products with better features, bundles, or branding. Put yourself in the shopper‘s shoes and figure out how to stand out while matching search intent.
Expert Tips for Amazon Sellers
Once you‘ve chosen a product, increase your odds of success with these strategies:
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Optimize your product title and bullet points for relevant keywords. But avoid keyword stuffing – keep the language engaging for humans too.
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Invest in high-quality product photography, including multiple angles and lifestyle shots. Images are powerful sales tools.
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Leverage Amazon PPC to boost visibility, especially when launching a new product. Automatic campaigns can help you discover profitable keywords.
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Encourage reviews with follow-up email sequences and product inserts. But be sure to stay within Amazon‘s guidelines to avoid penalties.
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Continuously monitor your competition and make strategic changes to your pricing, keywords and listing details. Selling on Amazon is a dynamic game.
By staying on top of the latest trends and employing best practices, you can build a thriving Amazon business with products shoppers love. The key is to focus on items with proven demand and profit potential while developing a brand shoppers can trust.
