As a mom and professional product tester with over a decade of experience, I‘ve researched and assessed tons of baby clothing options to determine 2023‘s leading brands. Through hands-on trials and analysis, these 10 brands below rise to the top for their standout quality, range of selection, value and sustainability efforts. I‘ll provide detailed reviews of each along with comparative rankings so you can easily determine which is best suited for your family‘s needs and budget!
Quick Brand Overviews
Carter‘s – Longstanding brand beloved for their essentials and cozy staples made from soft natural fabrics. Great quality and prices with frequent sales.
Gerber – Known for affordable, high-quality basics in playful prints perfect for play or sleep. Expandable features grow with baby.
Primary – Creative gender-neutral pieces in vibrant colors/patterns crafted from organic fabrics. Ethical production and exceptional quality.
Gap – Iconic brand offering a vast range of classic apparel for baby and the whole family. Trendy while durable, in soft natural cotton.
Hanna Andersson – Premium heirloom-quality clothing in unique prints to spark imaginative play. Luxe fabrics exempt of harsh dyes/chemicals.
LouLou Lollipop – Whimsical designs and hand-drawn prints crafted sustainably from soft organic fabrics. Colorful patterns suit any style.
MiniOlie – On-trend pieces with playful embellishments and unique textures. Affordable designer looks that are soft, durable and machine-washable.
Old Navy – Fun, trendy clothes for the whole family at affordable prices. Lots of matching sets, basics and accessories in soft knits.
Oliver + Rain – Sustainably produced using ethical manufacturing and organic cotton. Heirloom quality with smart detailing for ease and comfort.
KicKee Pants – Known for their ultra-soft bamboo fabric clothing with whimsical prints. Luxurious feel and quality with some recycled materials.
Now let‘s explore each of these excellent baby clothing brands in more detail across a range of criteria so you can determine the best fit for your family!
In-Depth Brand Reviews and Analysis
Carter‘s
Prices – $$ Very affordable, with prices ranging from $5-$50 for bodysuits, pajamas, sets, accessories. Frequent sales around 30-50% off makes it even more budget-friendly!
Quality & Materials – High-quality materials like 100% cotton and fleece that hold up well to repeated washing. Known for exceptionally soft fabrics.
Style Variety – Offer stylish essentials, playwear and accessories in classic colors/prints suitable for any occasion. Not overly trendy. Wide size range.
Ethics & Sustainability – Has a supplier code of conduct ensuring good working conditions but could improve on eco-friendly materials. Items tend to withstand years of re-wearing.
Perks & Convenience – Free shipping over $50 in the US. Items often stocked in other major retailers like Target and Walmart for convenience.
Reviews & Testing Notes – Consistently positive feedback on durability and soft feel. Their cotton bodysuits and footed pajamas are my daughter‘s favorites for quality and comfort. Stains come out easily. Runs very true to size.
💲 Affordable prices
🛍️ Frequent sales & wide availability
🧸 Super soft fabrics
👍🏻 Quality holds up over years
Gerber
Prices – $ Incredible value, with 100% cotton bodysuits around $5 and pajamas $10-18. Hard to beat for budget basic essentials.
Quality & Materials – Better than average quality for such low prices. Staples made from durable 100% cotton hold up well. Expandable/adjustable features.
Style Variety – Playful prints and classic solid staples suited for play or sleep. Not a wide assortment but covers all the basics.
Ethics & Sustainability – No explicit ethical manufacturing policies, but focus on safety and quality control testing. Social compliance auditing practices.
Perks & Convenience – Easy to find in major big box stores like Walmart and Target. Items tend to be in stock regularly.
Reviews & Testing Notes – Happy moms report great bang-for-buck. Bodysuits wash well without excessive shrinkage or fading. Some say runs small.
💲 Major budget buy
🚚 Easy availability & convenience
🤩 Surprising quality for ultra low prices
🌼 Playful prints for baby basics
Primary
Prices – $$ Reasonably priced from $12-$36 for bodysuits, sets and separates for babies and kids. Significant sales a few times per year.
Quality & Materials – High-end quality and craftsmanship from the premium fabrics to durable construction. Made from 100% organic cotton.
Style Variety – Massive selection of colorful patterned pieces from festive to funky. Rainbow brights to muted tones. Mostly gender-neutral.
Ethics & Sustainability – Sweatshop-free manufacturing with sustainability integrated into business practices. OEKO-TEX certified non-toxic dyes.
Perks & Convenience – Free carbon neutral shipping over $75 and free returns within 60 days in US/Canada.
Reviews & Testing Notes – Essential brand for colorful, ethical baby clothes suited for sensitive skin. Prints don‘t fade over many washes. Runs true to size.
🌈 Perfect for color and print lovers
👍🏻 Sweatshop free and non-toxic
🌱 OEKO-TEX certified
🧺 Fabrics, construction built to last
Gap
Prices – $$ Affordable and routinely discounted 40-50% off. Bodysuits $7 and up, pajamas average $15-30 per piece. Great sales make higher price tags doable.
Quality & Materials – Better than average quality with soft fabrics comprising skin-friendly 100% cotton. Holds up well over repeated use and washing.
Style Variety – Core basics plus trendy pieces and seasonal options. Wide range of prints and colors for variety spanning newborn through toddler/kids. Matching family looks.
Ethics & Sustainability – Has a Code of Vendor Conduct to improve sustainability and ethics. Items tend to withstand years of wear, washing and re-use for younger siblings.
Perks & Convenience – Easy online ordering with free shipping over $50 in US or free store pickup services. BOPIS makes returns/exchanges simple too.
Reviews & Testing Notes – Joyous prints and buttery soft lightweight cotton make these comfy favorites. True to size with excellent fit. Stretchy materials move with baby. The striped kimono top and yoga pants are my top picks!
🏷️ Unbeatable sales with great discounts
🌟 Brand name you can trust
👚 Wide variety of staple pieces plus trends
✂️ Built to last through years of wear
😍 Soft high-quality cotton
Hanna Andersson
Prices – $$$ $12-$50 for bodysuits and pajamas, up to $68 for sets and special occasion outfits. Significant sales a few times a year make the spend worthwhile.
Quality & Materials – Pure heaven! Crafted from ultra luxe soft, 100% organic cotton in whimsical prints. Heirloom quality built to last generations being passed down.
Style Variety – Signature Scandinavian inspired prints from polka dot to floral. More variety for girls with ruffle details but some stellar gender neutral pieces too.
Ethics & Sustainability – Sustainability integrated into practices using renewable energy in production, sustainable dyes, ethical working conditions and giving back to community.
Perks & Convenience – Free shipping over $75 and free returns within 60 days in US/Canada. Can also shop easily at Nordstrom online and in-store.
Reviews & Testing Notes – Gorgeous unique heirloom pieces made impossibly soft without harsh dyes or chemicals. May run small. The long sleeve ruffle romper receives rave reviews for its precious style and unparalleled comfort.
🌼 Precious prints and delightful detailing
☁️ Impossibly soft luxe fabrics
👶🏽✨ High quality built to pass down
❤️ Sustainability and social consciousness
LouLou Lollipop
Prices – $$ $15-$55 for bodysuits, sets and bottoms. $25 average for pajamas. Can find select pieces under $20 on sale.
Quality & Materials – Buttery soft fabrics from 100% certified organic cotton and bamboo. Quality construction that allows pieces to be passed between siblings without rapid wear.
Style Variety – Beautiful soft neutral and pastel patterns inspired by nature scenes and animals. More variety for girls currently.
Ethics & Sustainability – Materials certified safe by OEKO-TEX Standard 100. Commitment to sustainable production in all aspects of design and manufacturing.
Perks & Convenience – Free carbon neutral shipping over $75 in Canada/US. Easy online ordering and returns within 30 days. Also available at Nordstrom.
Reviews & Testing Notes – Heavenly soft and tagless against baby‘s skin while holding up beautifully over countless washes. The pressure snap closures withstand restless baby handling. While leaning toward more feminine prints currently, the neutral patterns and basics have universal appeal. Fit seems true to size.
🌱 Commitment to ethical production
☁️ Materials certified safe for sensitive skin
🦋 Nature and animal prints galore
🧺 Quality built to hand down
MiniOlie
Prices – $$ $12-$50 for bodysuits, rompers and sets. $25 average price point for most items. Good sales around 20% off several times a year.
Quality & Materials – Designed to withstand repeat wearing and washing while remaining vibrant and soft. Trending designs still made from skin safe natural fabrics.
Style Variety – Expansive range from minimalist basics to bold standout pieces reflecting current fashions. Constant new arrivals in unisex styles and colors.
Ethics & Sustainability – Company claims to uphold integrity in all aspects of operations but limited details on ethics and sustainability policies or certifications available.
Perks & Convenience – Free shipping in US on orders $60+ and free returns within 90 days.
Reviews & Testing Notes – On-trend baby styles that integrate smart details like reinforced knees on playwear without sacrificing softness. The patterns and textures energize any basics wardrobe with fun pops of color and unique accents like ruffle shoulders or contrasting ankle cuffs on footies. High customer satisfaction across the board.
🧚♀️ Trend-focused styles integrated with timeless staples
💃🏽 Patterns, textures and touches of whimsy
🫧 Durable even with repeat play and washing
🌷 Made from skin-safe natural fabrics
Old Navy
Prices – $ Ultra-affordable prices from $3.50 and up for bodysuits/tees, $7 jeans, $9 pants, $12 pajamas. Bodysuit 3-packs around $15. Incredible sales up to 75% off drops prices even lower.
Quality & Materials – Better than expected quality for such low price points. Staples in 100% cotton stand up well to washing and moderate wear. Great for messy playtimes.
Style Variety – On-trend pieces and basics spanning newborn through toddler/kids. Lots of thematic prints and patterns that align to seasonal events or holidays for coordinated family looks.
Ethics & Sustainability – Parent company Gap Inc. actively works to improve sustainability and ethics in operations and supply chain. Social compliance auditing practices reviewed regularly.
Perks & Convenience – Easy online ordering with free ship-to-store and buy online, pick up in-store options. Returns accepted within 90 days online or in stores.
Reviews & Testing Notes – For the exceptional value, these basics surprisingly hold up wash after wash. The buttons and light stitching may come loose over time with especially active kids but are easily repaired. Sizing seems to run true. The cotton pajama sets and stretchy tee bodysuits are our go-to essentials.
💰 Ultra budget friendly everyday prices
💲 Even more affordable with huge sales
🏷️ Brand you can trust
🌈 Trendy patterns and prints
Oliver + Rain
Prices – $$$ $22-$68 for bodysuits, sets and bottoms. More premium price tags but offer sales around 15-25% off. Significant savings buying bundles.
Quality & Materials – Unbelievably soft fabric comprised of 100% certified organic cotton in unique muted earth tone patterns. Excellent stitching, reinforcements in high-wear areas and smart design details for ease.
Style Variety – Gender neutral earthy prints from abstract geometric to boho-chic motifs in muted palettes. Most pieces transition seamlessly from play to outings.
Ethics & Sustainability – Certified Carbonfree® Product label. Thoughtful processes like sustainable green factories, recycled hang tags and ethical partnerships underscored by transparency.
Perks & Convenience – Free carbon neutral shipping in US over $100 otherwise flat rate $8. Free returns within 60 days.
Reviews & Testing Notes – The softest fabrics that hold up wash after wash. Smart details like folded over mitten cuffs and ribbed footies on pajamas prevent riding up. The neutral patterns feel fresh. Leisure sets that easily mix and match are beloved. Runs slightly large.
🌱 GOTS certified organic cotton
👣 OEKO-TEX certified non-toxic dyes
🌍 Certified Carbonfree® production
🧩 Details designed for baby ease of wear
KicKee Pants
Prices – $$$ $18-$68 for bodysuits, pajamas and sets. More luxury price point but special occasion worthy. Sales around 10-25% off several times per year.
Quality & Materials – Unparalleled quality with the softest fabrics, reinforced seams and ethical production standards. Often crafted in luxe bamboo viscose or modal knits.
Style Variety – Whimsical exclusive prints and patterns inspired by nature. New prints released frequently. More variety currently available for girls.
Ethics & Sustainability – B-Corp certified brand committed to sustainable environmental practices and ethical working conditions. OEKO-TEX certified safe dyes.
Perks & Convenience – Free shipping over $100 and free returns within 60 days in US/Canada. Also available at specialty boutiques like Maisonette.
Reviews & Testing Notes – These imaginative pieces sparking joy while meeting exceptionally high quality benchmarks are worth the price tag for special occasions or photograph keepsakes. The wrap front kimono bodysuit, footless romper and matching family pajama sets shine. Fit seems true to size.
🧚♀️ Enchanting, exclusive prints
☁️ Incredibly soft luxe fabrics
👫🏽 Matching family pajama sets
🌱 B-Corp certified ethical brand
