Landing pages are one of the most important tools in a marketer‘s toolkit. These standalone web pages are designed with a single focus or goal, usually to drive conversions for a specific offer like an ebook download, webinar registration, or product purchase.
Research shows that businesses with 10-15 landing pages tend to increase conversions by 55% over those with less than 10 landing pages. And companies with more than 40 landing pages increase conversions by over 500%. (Source)
But for many busy marketers and business owners, building a professional landing page can seem daunting. You may not have the coding skills to design a page from scratch or the budget to hire a developer.
That‘s where landing page templates come in. By using a tool like Beaver Builder and its pre-designed templates, you can create stunning, high-converting landing pages in a matter of minutes – no coding required!
In this guide, we‘ll walk you through why landing page templates are so effective and show you step-by-step how to customize a Beaver Builder template to fit your brand and offer. Let‘s dive in!
Why Use Beaver Builder Landing Page Templates?
There are a number of key benefits to using Beaver Builder and its landing page templates:
Save Time
Instead of spending hours or days designing and coding a landing page from scratch, you can have a professionally designed page up and running in minutes. Simply choose a template, customize it with your branding and copy, and hit publish!
No Coding Required
You don‘t need to be a developer or have any coding knowledge to build beautiful landing pages with Beaver Builder. Its drag-and-drop interface makes it easy for anyone to design a custom page.
Proven Templates
Beaver Builder‘s landing page templates have been tested and optimized for conversions. They incorporate landing page best practices and popular design trends to engage visitors and drive action.
Responsive Design
All Beaver Builder templates are fully responsive, so your landing page will look great and function smoothly on any device, from desktop computers to smartphones.
Easy to Customize
While the templates provide a great starting point, you have full control to customize them to match your brand. You can easily change colors, fonts, images, and layout without any coding.
Now that you know the benefits, let‘s look at how to actually build a landing page using a Beaver Builder template.
How to Build a Landing Page with Beaver Builder Templates
For this tutorial, we‘ll be using the Beaver Builder plugin and one of its landing page templates. If you haven‘t already, you‘ll first need to purchase and install the Beaver Builder plugin on your WordPress site.
Once you have Beaver Builder installed, follow these steps:
Step 1: Create a New Page and Launch Beaver Builder
From your WordPress dashboard, go to Pages > Add New. Give your page a title (for your reference) and then click the "Launch Beaver Builder" button to open the page builder interface.
Step 2: Choose a Landing Page Template
In the Beaver Builder editor, click the blue plus (+) icon in the upper right corner to open the Templates window. Navigate to the "Landing Pages" tab to browse the available templates.
The templates are organized into different categories like Lead Generation, Coming Soon, and Sales. Choose one that fits the goal of your landing page.
For this example, we‘ll use the "Fitness Coach" template under the Lead Generation category. Hover over the template and click "Choose Template".
Step 3: Customize the Template
Now the fun part – making the template your own! In the Beaver Builder editor, you can click on any element on the page to edit it.
Let‘s start with the hero section at the top of the template:
- Double-click on the heading to change the title to your main headline. Keep it benefit-focused and attention-grabbing.
- Edit the subheading to expand on your main point and speak to your target audience.
- Click the background image to replace it with an image relevant to your offer. Make sure it‘s high-quality and visually engaging.
- Customize the color of the background overlay so it fits your branding.
- Edit the call-to-action button text and link it to your signup form or checkout page.
Work your way down the page, customizing each element:
- Replace the placeholder text in each section with your own persuasive copy. Focus on the benefits of your offer and use action-oriented language.
- Update images and icons to ones that align with your brand and offer.
- Adjust the color scheme and fonts to match your website and branding. Stick to 2-3 colors for a cohesive look.
- Edit the testimonial and statistical sections with your own social proof.
- Customize the signup form fields and settings (make sure to connect it to your email marketing service).
- Include trust symbols like money-back guarantees, privacy assurances, and security badges near your CTA.
- Make sure to optimize the page for SEO with a unique title tag and meta description.
Feel free to delete sections or modules that aren‘t relevant to your landing page. You can also add new modules from the Beaver Builder panel on the right if you want to include additional elements.
Step 4: Preview and Publish Your Landing Page
Once you‘re happy with your customizations, it‘s important to preview how the page will look to visitors. Click the "Preview" icon at the top of the Beaver Builder editor to view the page in a new tab. Test that all links are working, forms are submitting data properly, and the layout looks great on both desktop and mobile devices.
If everything looks and functions as it should, go back to the editor and click "Done" in the upper right corner, then "Publish" your page. Congrats, your landing page is now live!
Best Practices for Creating Landing Pages That Convert
Choosing a great template is a start, but there are some landing page best practices to keep in mind as you customize it:
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Keep it focused. Remove navigation menus and links that will distract visitors from your main call-to-action. Every element on the page should guide users toward your conversion goal.
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Put the important info above-the-fold. Include your main headline, key benefits, and call-to-action above the fold so visitors see it without needing to scroll.
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Use engaging visuals. Choose high-quality images that are relevant to your offer. Consider using directional cues like arrows or whitespace to draw the eye to your CTA.
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Write compelling copy. Focus on benefits over features. Use headers, bullets, and short paragraphs to make the content skimmable and easy to read.
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Include multiple CTAs. Give visitors opportunities to convert throughout the page, not just at the bottom. A sticky header CTA can be effective.
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Display social proof. Showcase testimonials, reviews, trustmarks, media mentions, or client logos to boost credibility and show that others have had success with your brand.
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Reduce risk. Overcome objections with money-back guarantees, free trials, or privacy assurances near your CTA to reduce friction.
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Test and optimize. A/B test different elements like headlines, images, and CTA copy to continually improve your conversion rates over time. Use heatmaps and analytics to see how visitors are interacting with your page.
By following these tips and leveraging Beaver Builder‘s customizable templates, you can build landing pages that not only look great but are primed to convert browsers into buyers and leads.
Driving Traffic to Your Landing Page
Of course, even the highest-converting landing page won‘t generate results without targeted traffic. So how do you get qualified prospects to your page?
Here are a few of the most effective strategies:
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PPC Advertising: Platforms like Google Ads and Facebook Ads allow you to target people based on specific keywords, interests, and demographics. You can drive them directly to your landing page rather than your homepage.
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Social Media: Share links to your landing page in your social media posts and profile bios. You can also run organic social media campaigns to promote specific offers.
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Email Marketing: Send targeted email campaigns that link to your landing page. Segment your email list and tailor the messaging to each group for better results.
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Guest Blogging: Write guest posts for other websites in your industry and include a link back to your landing page in your author bio.
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Influencer Marketing: Partner with influencers in your niche and have them promote your landing page to their audiences.
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Retargeting: Use retargeting ads to reach people who have already visited your website or specific product pages. You can show them relevant offers on your landing page.
By using a combination of these traffic strategies, you can drive a steady stream of qualified leads and customers to your landing pages.
Conclusion
Landing pages are an essential tool for marketers looking to maximize conversions and grow their business online. But creating an optimized landing page from scratch can be time-consuming and require technical skills.
That‘s where landing page templates come in. By using a drag-and-drop builder like Beaver Builder and its pre-designed templates, anyone can create stunning landing pages optimized for conversions – no coding knowledge required!
Simply choose a template that matches your goal, customize it with your own branding and copy, and utilize landing page best practices like compelling headlines, engaging visuals, and strong calls-to-action. Don‘t forget to A/B test different elements to continually improve your results.
By using Beaver Builder landing page templates, driving targeted traffic, and following conversion best practices, you can build high-converting landing pages that grow your leads, sales, and business. Try Beaver Builder today and see the difference for yourself!
