Creating and implementing a plan for business marketing may take a ton of time. And since it’s impossible to skip this process, we can get the benefits of using special automized marketing tools for quick and easy boost of every startup.
Mind that not all marketing automized software really works efficiently for business. In this article we’ve gathered only the proven tools that help your startup grow and save you hours of precious time.
What do marketing instruments for automatisation propose?
This kind of software connects you with your clients in the most personalized way, making your contacts with clients natural, friendly and still very individual.
It will help you to:
- Generate new leads
- Build loyalty and trust
- Create analytics and reports
- Save time for your team, managing promotion tasks.
Let’s take a closer look at the best profit-approaching options of well-established marketing tools for automation.
1. Optimize conversion by reducing the quantity of abandoning visitors
Now you can test your marketing plan in real-time with such software tools like OptinMonster. It converts people who are going to abandon your site into your loyal clients. No more visitors who do not take any action on your web site!
Create and launch attractive targeted marketing campaigns via OptinMonster to grow your startup and generate new quality leads. You’ll also be able to do A/B test of your campaign using this tool, and see the real-time behavior of your clients.
2. Design emails for your clients via an email marketing tool
Email creating software like Constant Contact allow you to build a high-converting campaign using ready and customizable email templates. You’ll be able to add triggering elements to your letters and start a campaign in a few minutes.
There’s an option to segment your clients and send various offers at the right time. The tool also helps to enlarge your mailing list by creating sign up forms dynamically and tracking customers who don’t give responses.
Via such tools like Constant Contact, you can also collect your clients’ feedback and opinion. So, creating surveys is a good idea to call to action using email automized services.
3. Improve your engagement rates with an automated SMS delivery
There is one more affordable way to engage your customers – try a text poll option using automated SMS marketing tools like Smarter Contact. You can build a whole SMS marketing campaign based on various types of text polls. Ask an open-ended question or ask your audience to choose between several products or ask for customers ratings to find out their preferences.
Communication with customers through SMS voting is a clear and straightforward process which needs reliable software to automate it and scale. With a software tool like Smarter Contact, you’ll be able to get feedback from 80% of your audience just in 30 minutes after a text poll is sent.
Besides text polls automated SMS software offers the chance of instant info delivery about your promotions, sales or customer-oriented activities with a 98% open rate.
Articles with tips on SMM marketing: 5 Tips How to Use Text Polls to Grow Your Audience
4. Grow your eCommerce business with a CRM software
Customer relationship management (CRM) like Drip.com is collecting all the data your clients leave on your website, processing all the interactions with visitors and generating analytic reports.
Using this data, you can create a breakthrough automated marketing plan. CRM can keep for you the information about orders and contact history, past purchases, delivery status, web behavior and support requests of each customer.
When your support team speaks to a client, they can demonstrate a deep understanding of a customer's interests and needs using the CRM’s data. With such automated marketing tools as CRM you’ll increase your clients’ loyalty and retention, and this correlates with your profit increasing as well.
5. Use multifunctional all-in-one automated marketing solutions
If you don’t know which tool to prioritize to automate your marketing plan, start with a multifunctional one. A software which is a set of tools for advertising, emails, landing pages templates will help to save your time and support your business growth.
A tool like Sendinblue.com is created for focusing on communicating with customers, personalizing their experience and converting their presence on the website through sign up forms and ads. You can dedicate a concrete landing page for each of your advertising campaigns, track behavior of customers with an integrated CRM, perform email campaigns with great designs and at the perfect time (time algorithm is provided).
Now when all of your promotion tasks are well-managed you can focus on your business scaling tasks. And summing up let’s make a list of good things which marketing automation systems deliver.
- Save your team's time – with the help of automation your promotion campaigns can be scheduled for weeks or months ahead. You can dedicate posts to different groups of clients thus making the segmentation.
- Personalize your communication – marketing automated software offers individual experience for every client. Therefore, your clients are likely to be more satisfied with their customer journey. The engagement increases and so do the sales.
- Multi-tool management of your campaigns – using just one software you can track, analyze and manage all the types of promotion activities in your business.
- ROI improvement – your marketing budget will be spent more efficiently and thoughtfully with the help of precise targeting. Less cost, more results.
Promotion automation instruments are about optimisation: client experience, campaign efficiency, your marketing department’s time. To overcome the rivals and to exceed clients' expectations we definitely recommend you choosing marketing automation systems.
