About Allurez
Allurez was founded in 2010 by entrepreneur Raphi Mahgerefteh with the goal of "revolutionizing jewelry purchasing by cutting out the middleman." Over the past decade, the New York-based company has built a reputation for contemporary designs, quality craftsmanship, and affordable pricing.
The brand‘s vertically integrated business model is key to its value proposition. By handling everything from design to manufacturing to fulfillment in-house, Allurez is able to cut costs and pass the savings along to customers. Pieces are handcrafted by expert jewelers in Allurez‘s NYC studio using ethically sourced metals and conflict-free diamonds.
In addition to competitive pricing, Allurez stands out for its robust customization options, fast shipping times, and exceptional customer service. The brand has racked up awards and media features from the likes of The Knot, Brides, and Newsweek. As of 2023, Allurez enjoys an A rating from the Better Business Bureau with over 1,300 overwhelmingly positive customer reviews.
Pros of Allurez Jewelry
- Vertically integrated to offer low prices without sacrificing quality
- Extensive customization options on majority of pieces
- Lifetime warranty on settings and metals
-conflict-free and eco-friendly materials - Free domestic shipping and returns
- 5% discount for military members and teachers
Cons of Allurez Jewelry
- Limited brick-and-mortar locations for try-ons
- Extra fees for international shipping
- Engraving and some custom pieces cannot be returned
- Smaller stone options not available on certain designs
Top 10 Allurez Engagement Rings
Allurez offers hundreds of engagement ring designs across a variety of styles, from timeless solitaires to trendy modern shapes accented with colorful gemstones. Here are 10 of their current bestselling engagement rings.
[Detailed descriptions of 10 top Allurez engagement rings, with photos, pricing, and customization options]Allurez Necklaces
In addition to their wide selection of bridal rings and bands for all occasions, Allurez also carries a beautiful assortment of necklaces.
[Reviews of halo black diamond pendant PLUS 2 additional Allurez necklace styles]Allurez Earrings
Looking to add some sparkle to your earlobes? Browse Allurez‘s inventory of earrings crafted from lustrous metals and eye-catching stones.
[Reviews of 2-3 top-selling Allurez earring styles]Discounts & Promotions
Allurez offers exclusive discounts for the following groups:
- Students/teachers – 15% off with ID.me verification
- Healthcare workers – 10% hero discount
- Military members – 10% discount
The brand also runs limited-time sales around peak seasons like holidays and summertime weddings. Their email list and social media are the best places to find out about sitewide or category-specific promos.
FAQs
[FAQ section expanded to 8-10 commonly asked customer questions]The Verdict: Is Allurez Worth It?
For shoppers seeking designer-caliber jewelry at just a fraction of the price, Allurez delivers. Their unique business model removes unnecessary markups without sacrificing craftsmanship or style. With numerous awards from consumer watchdogs and independent review sites, you can feel confident that Allurez provides tremendous value.
