Email marketing remains one of the highest converting digital channels. According to Campaign Monitor, email drives $78 for every $1 spent – delivering 4400% ROI. That‘s why 91% of marketers say email is core to their business.
Yet crafting emails that cut through the noise is easier said than done. In fact, emails go unopened an alarming 49% on average according to Mailchimp data.
That‘s where AIPRM (AI-Powered Research Manager) for ChatGPT comes in – like having a dedicated AI-driven email and customer experience specialist at your fingertips.
Let‘s briefly ground ourselves in the current email marketing landscape so we fully appreciate AIPRM‘s immense value.
According to the 2023 Litmus Email Marketing Census, the top email challenges facing marketers are:
- Producing Engaging Content – 37%
- Growing/Retaining Audience – 34%
- Maximizing Deliverability – 32%
As you‘ll see, AIPRM delivers compelling solutions to all 3 problem areas.
Some other key statistics that decision makers should know:
- 287 billion emails sent/received daily on average
- Email generates $36 in revenue for every $1 spent
- 71% of B2B marketers use personalization
- 64% say optimizing subject lines is a top priority
Reviewing this landscape, it‘s clear that email marketing remains essential for customer acquisition and revenue growth in 2024 and beyond.
Now let‘s discuss how AIPRM helps tackle the most pressing challenges holding brands back while elevating performance to new heights.
Harnessing AIPRM for Email Domination
First, let‘s quickly demystify AIPRM. It stands for AIPowered Research Manager – an expansion built by GPTPluginz specifically for enhancing ChatGPT‘s capabilities.
The premise is simple yet powerful. AIPRM provides a framework to feed ChatGPT specialized prompts and tasks to accelerate content creation, research and analysis.
But how precisely does this supercharge email marketing? Here are 5 of the biggest benefits:
1. Creates Engaging, On-Brand Content
37% of marketers surveyed by Litmus struggle producing engaging email content. The sheer effort to research topics, craft clever copy and devise creative campaigns strains even large marketing teams.
AIPRM eliminates these friction points.
With a well crafted prompt like:
"Draft a friendly yet persuasive 300 word email for our VIP customers announcing a new collection of [apparel products] highlighting feel-good benefits and including two social proof elements as well as a 15% off CTA"
Marketers now have on-demand access to engaging copy tailored to their brand and audience at scale.
Suddenly producing volumes of creative, on-message emails becomes much easier. Open and click through rates see noticeable lifts as a result.
2. Increases Open and Click Through Rates
Beyond engaging copy, getting viewers to actually open and click email content remains priority one. This metric can make or break performance.
The average email open rate across industries is about 20% according to Campaign Monitor. Yet top brands achieve closer to 40%.
This is where AIPRM accelerates outcomes.
Prompt example:
"Give me 10 creative subject line ideas optimized specifically to increase open rates for an email announcing new financing options to existing customers. Focus on exclusivity, urgency."
Voila! A swipe file of irresistible email subjects personalized to boost that open rate.
Do the same for click through rates by optimizing body copy and CTAs.
3. Optimizes Deliverability Initiatives
Remember, deliverability was also a top 3 email marketing challenge according to Litmus‘ research.
Thankfully, AIPRM can optimize your sender reputation and inbox placement prompts like:
"Provide 10 tips for maximizing email deliverability specifically through improving sender reputation, engagement monitoring and inbox placement."
ChatGPT responds with actionable tactics that brands can implement immediately to rank emails better.
4. Enhances Personalization Efforts
One of AIPRM‘s biggest differentiators is enabling hyper personalized and segmented messaging.
Email copy, offers and calls to action can all be tailored to specific customer personas, buying stages, demographics, interests and more.
For example:
"Draft a 200 word follow up email targeted specifically to existing customers that have previously purchased [product category] but have not made repeat purchases in 4+ months."
Now you‘ve got the perfect winback message primed for re-engagement.
Do this across other lifecycle stages and buyer groups for a true 1:1 experience.
5. Creates Significant Time Savings
This all culminates in immense time savings, freeing up marketing teams to focus energy on strategy vs repetitive execution.
No more hours spent manually drafting copy, creating countless subject line variants or researching optimization tips.
AIPRM eliminates the grunt work while capturing marketer creativity via the prompts themselves.
Think through goals, audiences and messaging – then let AIPRM handle the heavy lifting.
Those represent just a few of the ways embracing AIPRM gives your email marketing an upgrade. But buckle up…because we‘re just getting started!
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Now that you grasp AIPRM‘s email marketing superpowers, let‘s discuss what elements comprise emails themselves optimized for opens, clicks and conversions.
These will inform AIPRM prompt engineering later.
Strong Subject Lines
Compelling email subjects optimized specifically per campaign and audience remain paramount.
Some best practices based on cognitive psychology research:
- Curiosity gaps capture interest to be filled
- Social proof builds confidence
- Reciprocity triggers obligation to engage
- Scarcity creates fear of missing out (FOMO)
Keep these frameworks in mind when prompting subject line ideas later.
Clear Value Propositions
You have seconds to convey core value and get readers to continue.
Ensure AIPRM produces:
- Crystalized positioning – what SINGLE goal are you solving?
- Resonance with audience wants, needs
- Credibility signals like testimonials
Do this upfront before elaborating details.
Persuasive Calls to Action
Don‘t leave conversions wanting by omitting solid CTAs.
Prompt AIPRM for:
- Clarity on desired action
- Urgency via deadlines or scarcity
- Accessibility through easy response channels
Now that we‘ve established email optimization pillars, let‘s shift to unlocking them via AIPRM…
Crafting Powerful AIPRM Prompts
The quality of prompts dictates AIPRM‘s delivery of high converting email campaigns. Perfecting them takes work but pays dividends.
Here are 7 best practices for formulating amazing email marketing prompts:
1. Establish a Clear Objective
Vague asks net vague results. Be explicit about what you want to accomplish, including:
- Is email promotional? Educational? Service-focused?
- What specific response do you want from recipients?
Crystalizing goals frames the rest of prompt.
2. Specify Target Audiences
Do you want email copy tailored to:
- New customers onboarding?
- Repeat purchasers?
- Lapsed accounts?
Guide ChatGPT to align messaging to audience interests/needs for personalization.
3. Set the Tone and Voice
Help ChatGPT match the style fitting for your brand. Buzzwords like:
- Friendly
- Ultra-professional
- Conversational
- Witty
All signal how you want copy to "sound" so it resonates.
4. Provide Topic Examples
Priming ChatGPT with samples of existing emails or campaigns helps establish creative direction and guardrails.
You don‘t need full email copies. Just 1-2 paragraphs then say:
"Use this example of structure, messaging and tone. But create new, original copy."
5. Coach on Optimization
If driving specific metrics like open or click through rates matter, make that clear. For example:
"Focus first paragraph on building curiosity to increase open rates."
6. Set Length Guidelines
Ideally keep emails concise at 250-300 words with clear skimmability. But set expectations if you want longer form content.
7. Encourage Originality
Building on provided examples helps. But explicitly ask ChatGPT to generate new copy and ideas to avoid duplication issues.
Now let‘s check out some complete prompt examples to get those creative juices flowing!
Email Marketing Prompt Examples
Unsure where to get started? Here are 4 extremely versatile prompts across categories that consistently deliver results:
1. 5-Part Behavioral Email Campaign
"Please provide an outline and details for a 5-part drip email campaign targeted to new [software app] users focused specifically on driving product onboarding and ongoing engagement. For each email please include: ideal send date, sample subject line optimized for 20%+ open rate, key content topics covered, integration of social proof element, example call to action."
This prompt has ChatGPT plot out an entire automated welcome series introducing new customers to your product across key milestones.
2. Customer Reviews Prompt
"Please write a friendly 250 word email to send to existing customers who purchased [product/service] over 6 months ago asking them to leave an online review. Emphasize value they received, make it quick and easy to submit review, and offer exclusive discount code as incentive valued around $20."
The result? The perfect customer review generation email with social proof and reciprocity built right in.
3. Winback Lapsed Customers Prompt
"Could you please draft a warm and friendly 200 word email targeted specifically customers who haven‘t made a purchase in over 9 months. The goal is to re-engage them and surface they may be missing out on new options. Include personalized opening, highlight 2-3 product updates they would find valuable, offer special 15% off coupon code valid for 30 days to incentivize purchase."
Now you‘ve got the building blocks for bringing drifting customers back into the fold with relevant messaging and solid incentive.
4. App Content Upgrade Announcement
"We are launching a major upgrade to our [mobile software app] next month with new features customers have been requesting related to [integrations, automation, customization etc] that we think will be well received. Could you please provide 8 creative subject line ideas to announce this big update optimized specifically for 23%+ open rates? Focus on exclusivity, curiosity, and urgency levers."
Instagram-worthy subject lines that followers can‘t resist opening – now that‘s what I call AIPRM leverage!
As you can see, the possibilities truly are endless. AIPRM elevates opens, clicks and conversions while saving massive creative efforts.
Now let‘s tackle how it enhances the customer journey end-to-end.
Using AIPRM to Drive 5-Star Customer Experiences
Email marketing and CX are two sides of the same coin. We‘ve discussed AIPRM‘s email prowess at length. Now let‘s explore 3 ways it catapults customer experience metrics.
1. Flawless User Onboarding Journeys
You have one chance at a first impression. Set the stage beautifully with AIPRM crafted onboarding.
"Please construct an initial 5 email welcome series for customers who just purchased [your product] focused specifically on delivering wow experience from day one. Include key milestones, sample send dates, subject line ideas aimed at 23%+ open rate and topics covered that provide immense value."
Establishes perfect post-purchase traction!
2. Pre-Built FAQ Auto-Responders
Customers expect instant access to answers. AIPRM makes round the clock support feasible:
"Please generate 12 thoughtful email templates addressing the most common questions we receive from customers related to [eCommerce delivery issues, software bugs]. These will be used for auto-responses so should mirror friendly support tone and provide clear resolution steps."
Now CX teams can scale without endless 1:1 tedious interactions.
3. Retention and Loyalty Building
It costs 5X more to attract new customers than retain existing ones according to Bain & Company research.
That‘s why AIPRM retention prompts are invaluable:
"Could you provide a 250 word version of an email focused specifically on re-engaging one time buyers that made a single [wine club, SaaS app] purchase 6+ months ago but have not come back. Goal is invite them to try again with a special coupon. Emphasize exclusivity and hook."
Reviving relationships pays dividends long term. AIPRM makes it achievable at scale.
We‘ve only scratched the surface of AIPRM‘s CX superpowers. But let‘s shift gears to additional resources so you can hit the ground running.
Hungry to further amplify AIPRM‘s email marketing and CX lift? Here are helpful resources:
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Join the AIPRM Community Facebook Group – Connect with power users sharing best practices
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Read this case study on How Company X Boosted Email Revenue 29% With AIPRM – Real world results to make the ROI case
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Check out buffer.com‘s Ultimate Email Marketing Resources List – Email design, trends and strategy fuel
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Sign up for a free trial of Litmus email creation tool – Graphical email builder with tracking
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Read Copywriting legends like Joanna Wiebe – Absorb cognitive email psychology
Armed with AIPRM prompts and supplementary resources above, your email marketing and CX is poised to hit record new highs.
Now, let‘s drive this all home in our conclusion…
We‘ve covered immense ground exploring AIPRM‘s immense value prop for elevating email marketing and complete customer journey excellence.
Let‘s recap key insights:
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AIPRM creates on-demand access to engaging email copy while optimizing deliverability
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Well crafted prompts manifest open/click goals for specific audiences
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Personalized content matched to lifecycle stage drives conversions
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Automated CX workflows enable scalability
To recap, focus prompts on:
- Establishing clear email objective tied to metrics
- Tailoring messaging to customer segments
- Setting creative direction via tone and examples
- Guiding ChatGPT to personalized optimizations
Master prompts with the above frameworks top of mind. Apply learnings from email psychology pros like Joanna Wiebe. And integrate the additional resources shared earlier.
Do this, and your AIPRM email marketing and CX will soon be the envy of competitors. We‘re cheering you on to wild success!
Now…go unleash some email greatness!
