As a beauty product junkie always on the hunt for my next holy grail cream or lipstick across both drugstore and luxury brands, I maintain high standards. Like you I want luminous skin and striking yet natural looking makeup in formulations that nourish instead of harm.
But finding beauty items with that perfect balance of safety, effectiveness and affordability can prove difficult. This often leads us to compromise – either wearing makeup we know contains toxic ingredients or trying "natural" alternatives lacking in pigment, texture and staying power.
The ideal is clean, non-toxic beauty products that perform…no compromising required! Which brings me to why I knew I had to try beloved green beauty brand, 100% Pure. Could their extensive collection of cosmetics and skincare live up to their name and justify the often higher price tags of natural beauty?
After a top to bottom exploration testing over 50 different 100% Pure products this past year, I‘m breaking down everything you need to know in this comprehensive review. I‘ll share what more than delivered versus what missed the mark so you can shop their line like a pro!
My Experience With 100% Pure: Brand Background
First, some quick facts on the brand itself before diving into the products…
100% Pure was founded 16 years ago by a biochemist named Susie Wang armed with a vision for clean cosmetics harnessing the beautifying power of pure nature.
Headquartered in San Jose CA, 100% Pure has exploded into a leader in the natural beauty space with extensive makeup, skincare, haircare and body care lines. They‘ve won numerous awards and editor endorsement for their unique plant-based colour cosmetics and advanced antioxidant formulations.
The brand name says it all regarding their strict standards against synthetic chemicals. Their formulas rely on fruit, flower and plant nutrients for not only gorgeous colour but skincare benefits.
With over 300 items across various collections like their fan favorite Fruit Pigmented and Coffee Bean Caffeine lines, they offer everything from foundations to serums at mid-range price points of $5-$55.
Their motto says it all: "Pretty on the Inside – 100% Pure Formulas Work Overtime To Make You Look Great…And Feel Good!"
Next I‘ll provide my honest take on whether dozens of their products deliver on that promise for the eyes, face and beyond…
Top 10 100% Pure Makeup Products Reviewed
Out of all categories, 100% Pure makes its boldest mark on the world of natural colour cosmetics. The pigments derive from botanical sources like berries and teas rather than FD&C Red #21.
I was truly amazed not only by the rich hues but how these plant-powered formulas cared for my skin over time rather than breaking me out or settling into fine lines like conventional makeup. Read on for my list of can‘t miss bestsellers!
Best Eyeshadow
- Fruit Pigmented Pretty Naked Eyeshadow Palette in Cool – $55
With three ultra blendable matte and metallic neutral shades made from extracts of pomegranate, avocado oil and other antioxidant superfruits, this palette provides endless everyday or special occasion looks that brighten eyes. I love mixing the Bone mattifying base shade all over lids before blending Cocoa and Sable shimmers on top and the fool proof combinations they suggest.
Best Mascara
- Fruit Pigmented Mascara – $26
This black tea and berry mascara defines like no other without clumps or flaking thanks to the conditioning oils. The wand separates and lifts even stubbornly straight lashes. Bonus: no raccoon eyes after ten hours of wear! This gives length that looks almost too good to be true but nourishes instead of irritating eyes.
Best Foundation
- Fruit Pigmented Satin Matte Foundation – $39
Finding a clean foundation with buildable medium coverage that doesn‘t oxidize or turn orange is no easy feat! This foundation contains antioxidant white tea and vitamin E to combat environmental damage while looking flawless in photos. The optional add ins like grapeseed oil drops for extra moisture prevention or the Perfecting Powders ($34) for blurring keep the formula working overtime.
Best Concealer
- Espresso Concealer – $26
I‘m obsessed with this perfect shade of neutral brown that camouflages under eye circles and spots seamlessly without creasing. Coffee extract Depuffs while flax seed smooths fine lines. I use a lighter hand to spot conceal blemishes and under eyes then layer more to contour cheeks and define features with warmth.
Best Blush
- Fruit Pigmented Blush – $28
Few formulas maintain vibrant cheek color all day…enter this blend of Rosehip oil and berry pigments keeping me rosy for 12 hours straight! It imparts the prettiest dewy warmth. For cool tones try Blackberry while Coral Apple and Peach Glow work on warmer skin.
Best Highlighter
- Luminous Highlighting Powder – $34
Hands down the most refined, reflective highlighter without shimmer overload! Made with light diffusing minerals like crushed pearl powder and maracuja oil so skin glows. I sweep over cheekbones down the bridge of nose and inner corner eyes for irresistible candlelit radiance.
Best Lip Color
- Fruit Pigmented Coral Kiss Lip & Cheek Cream – $28
This multitasker is always in my purse! Doubles as vibrant cheek & lip tint packed with fatty acids. Feels so silky while depositing just the right pop of color. Blend edges into skin or lips so it looks like color naturally coming from within. Lasts shockingly long time without drying.
Best Lip Gloss
- Fruit Pigmented Juicy Lip Gloss – $18
For mega watt shine and juiciness without stickiness, this gloss can’t be beat! Filled with essential fatty acids from black currant and vitamins A, C and E so lips feel plumped and conditioned. The Peach Bellini shade with soft coral hue is my everyday sweetsheer wash.
Best Lip Treatment
- Coffee Bean Caffeine Lip Treatment – $16
Power up puckered up lips before liquid lipstick with this antioxidant rich balm harnessing energizing caffeine from green coffee beans and coconut oil. Hydrates dry, flaky lips in a flash while boosting collagen production. Stop chapped lips in their tracks!
Best Makeup Remover
- Chamomile & Bergamot Makeup Remover – $24
Effortlessly dissolves every trace of makeup and sunscreen without stinging eyes even with sensitive skin and contacts. The calming oils plus botanical extracts leave skin clean, soft and nourished instead of stripped. Easily washes residue away with water but I always follow with their signature cleanser.
Top 10 Skincare Products Reviewed
100% Pure prides themselves on advanced formulas that outperform conventional brands thanks to concentrated superfood actives. Their skincare feels anything but boring!
After testing multiple serums, masks and moisturizers, I noticed an undeniable “glow factor” kicking in within weeks. Below I outline the 10 products that delivered the most dramatic brightening, smoothing and plumping results.
Best Vitamin C Serum
- Vitamin C Serum – $42
20% tetrahexyldecyl ascorbate vitamin C achieves clinically significant boosts in collagen production. I used every morning after cleansing. My skin tone evened out and jalapeño extract noticeably firms. I also mix with their moisturizers which allows vitamin C to penetrate deeper.
Best Overnight Serum
- Coffee Bean Caffeine Correcting Serum – $34
Like a cold brew coffee jolt for weary skin, this antioxidant elixir awakens dull fatigued complexions with hydrating red algae. I smooth over face and neck at bedtime after applying eye cream. Always wakes up radiant and refined.
Best Eye Cream
- Coffee Bean Caffeine Eye Cream – $16
De-puffs tired peepers fast with this wakeup call for the thin skin around the eyes! Blend of stimulating caffeine and circulation-boosting ginkgo biloba soothes while tackling fine lines, puffiness and dark circles. Bright beautiful eyes greet me every morning after use.
Best Facial Oil
- Marula Facial Oil – $36*
My skin craves rich emollient oils. Marula prevents moisture loss while combating signs of aging with inflammation calming omegas and antioxidants. After peptide serum at night, I massage 5 drops over my face and neck until absorbed. Skin unbelievably quenched come morning.
Best Sheet Mask
- Coffee Bean Caffeine Energizing Sheet Mask – $8
Biocellulose sheet technology clings like a second skin unleashing wrinkle fighting peptides, resveratrol and collagen boosters directly into skin for maximum absorption. After 20 minutes skin looks filtered and incredibly supple – perfect pre makeup or before a big event.
Best Clay Mask
- Bamboo Detoxifying Charcoal Mask – $35
This jet black mask transforms rough congested complexions by extracting impurities with bamboo charcoal. Tingly mint and willow bark polish away dead cells so serums absorb better next step while calming redness and inflammation.
Best Exfoliator
- Pineapple Enzyme Exfoliating Cream – $32
Gentle enough for daily use, pineapple enzymes derived from the fruit stems dissolve dead skin and reveal amazingly smooth soft skin. Prevents ingrown hairs and eliminates flaky patches better than abrasive salt and sugar scrubs. Rinses clean without residue.
Best Moisturizer
- Extreme Cream Super Fruits Complex – $59*
This ultra hydrating soufflé texture quenches seriously parched skin with avocado, black currant and 12 antioxidant extracts. Noticeably plumps skin and fills lines after a single use. During winter my thirsty complexion drinks this in! Absorbs rapidly without oiliness.
Best Eye Cream
- Espresso Triple Shot Eye Cream – $19
Refresh tired eyes fast with this triple threat eye treatment harnessing antioxidants of coffee bean, macadamia and rosehip oils plus clinically tested Haloxyl to build firmness and diminish dark circles. I swear fine lines look reduced after a few weeks.
Best Neck Cream
- Coconut Age Defying Neck Cream – $39
The delicate neck area shows age fast but this featherlight cream fortifies thin crepey skin with ultra hydrating hyaluronic acid, plan proteins and coconut fatty acids. Within a week horizontal neck lines smooth and skin tightens. Also amazing on décolletage before strapless tops.
How To Shop 100% Pure Like a Pro
After extensive testing across all major product categories, here’s my best advice for shopping 100% Pure to get the very best bang for your buck:
Bundle sets like the Detox Kit offer multiple full size products for 20%+ off retail price. Ideal way to try the line or save on staples.
Subscribe & Save – They offer 15% off and free shipping when signing up for regular monthly deliveries of favorites. Makes keeping stocked on clean beauty super convenient!
Join rewards – Earn $5 for every $100 spent or 500 loyalty points that convert to free products with sign up
Seasonal sales – Black Friday, Earth Day, holidays they run 20-25% sitewide promotions. It pays to wait for deals on bigger ticket items
Shop category bundles – Kits exist for categories like Fruit Pigmented makeup or masks for an effortless way to coordinate products
Is 100% Pure Worth The Investment? My Final Take…
In my decade long career testing and reviewing the hottest in both green beauty and conventional makeup and skincare launches, I‘ve seen it all. Empty overpromises of "natural" and "organic" products that simply don‘t perform rivaling their chemical laden competitors.
100% Pure manages to strike the elusive balance of timeless beauty powered by nature…no toxins nor sacrificing color payoff or results.
These are clean cosmetics that work overtime because the formulas brim with botanical antioxidants and nutrients that actually improve skin health.
After months of use, I noticed less irritated breakouts, more even tone, refined textures, bounce back from lackluster skin and lips. And flawless natural makeup doing more long term good than harm thanks to supercharged superfood extracts in every formula.
Are all 300+ products in the range home runs? Of course not, as with any mass brand purporting so many different potions and color items. However, the vast majority of their collection blew me away with effectiveness, unlike most natural makeup lines relegated to one or two "good for green" items.
Despite the higher price tags compared to conventional brands, the steep discounts, bundles, free shipping minimums and loyalty perks make the investment doable for clean beauty buyers on a budget. Considering the formulas often replace multiples steps like serum + primer + foundation with botanical powered all-in-ones, costs compare reasonably to prestige lines.
At the end of the day, if glowing from within skin and cosmetics bringing out your best self sound like results you crave, I can‘t recommend 100% Pure enough! And that concludes my magnifying glass review on how beautifully these products help you shine bright…
