The short answer is: on average, 100 subscribers can net a streamer around $250-$500 per month on Twitch. But there‘s a lot more that goes into calculating sub revenue, so let‘s take a deeper look.
How Subscription Revenue Works on Twitch
As a quick refresher, here‘s how subscriptions work on Twitch:
- Viewers can subscribe to a channel for a monthly fee of $4.99 (Tier 1), $9.99 (Tier 2) or $24.99 (Tier 3)
- The subscription revenue is split 50/50 between the streamer and Twitch
- So for a Tier 1 sub, the streamer gets around $2.50 per month
This means on the surface level, 100 Tier 1 subs should net the streamer $250 per month. But there are a few other factors that can impact earnings.
Understanding the Key Variables
As we dig deeper, there are a few key variables that affect your subscription income:
Subscription Tiers
Most channels have a mix of Tier 1, 2 and 3 subscriptions. The more high-tier subs you have, the more revenue you generate.
For example, let‘s look at two scenarios:
| 100 Tier 1 subs | $250 per month |
| 50 Tier 1 subs + 25 Tier 2 subs + 25 Tier 3 subs | $412.50 per month |
So the tier balance can significantly impact your earnings.
Gifted Subscriptions
When viewers purchase gifted subs for other viewers, the streamer still earns their cut of the revenue. Top streamers earn thousands from gifted subs every month.
Ad Revenue
Partners and large affiliates also generate ad income, which brings in an extra $250 for every 100 subscribers on average.
Total Subscriber Count
The more total subs you have, the higher your revenue will be. Top streamers make 6 figures a month from massive sub counts.
Subscriber Loyalty
If subscribers renew frequently, your income is more predictable month-to-month. If not, you may see more volatility.
Affiliate vs Partner Status
Partners get 50% revenue share on all subs, while Affiliates start at 50% only on the first $100 earned.
So as you can see, there are quite a few factors at play here that affect the revenue 100 subscribers generates!
Estimated Earnings for 100 Average Subs
Taking everything into account, most full-time streamers make around $300 to $500 per month from 100 subscribers on average.
This is assuming:
- A mix of subscription tiers
- Some level of gifting occurring
- The streamer is a Partner earning 50% revenue share
- Ad revenues contributing as well
Of course, individuals vary across the board based on sub loyalty, tier levels, and more. But in general, $250-$500 is a reasonable estimate.
The Big Picture on Subscription Income
While the revenue from 100 subs may seem small initially, it can really add up over time.
Let‘s look at some bigger subscriber numbers:
| 500 subscribers | $1,250 – $2,500 per month |
| 1,000 subscribers | $2,500 – $5,000 per month |
| 5,000 subscribers | $12,500 – $25,000 per month |
| 10,000 subscribers | $25,000 – $50,000 per month |
You can see how top Twitch streamers with 50,000+ subscribers make 6 figures per month from subs alone.
This doesn‘t even factor in other monetization options like advertisements, bits cheering, and sponsorships.
But it all starts with building a loyal viewer base that‘s willing to support you through subscriptions.
Tips to Gain More Subscribers
Here are some tips to help you on your journey to gaining more subscribers:
Provide Value and Build Community
At the end of the day, subscribers want to support streamers who provide value through entertaining or skilled gameplay, and who build an inclusive community. Focus on those core fundamentals first.
Be Consistent
Stream on a predictable schedule so fans know when to tune in. This helps build habits.
Engage With Viewers
Read chat, respond to comments, ask questions – building personal connections leads to loyalty.
Offer Subscriber Perks
Give subscribers occasional bonuses like sub-only giveaways or Discord access to make supporting more rewarding.
Promote Your Channel
Let existing communities like Twitter, Instagram, or Discord know when you go live. Cross-promote with other streamers.
Analyze Your Statistics
Use tools like TwitchTracker to study traffic sources, stream times, game preferences, and other metrics to optimize your strategy.
Be Patient
Growth takes time. Stay focused on incremental improvements, and your subscriber count will gradually increase.
Closing Thoughts
Gaining subscribers is tough, but incredibly rewarding. Even starting with just 100 committed fans supporting you through subscriptions can pave the way for future growth and monetization.
Focus on nurturing your community, providing value, and staying consistent. Do that, and your sub count will slowly but surely climb over time.
You‘ve got this! Wishing you the best on your streaming journey.
