TikTok has quite a history. Why? Being from China it has created controversy from the start with its big success. In the beginning, Tok was just another video-sharing app owned by Beijing-based tech giant ByteDance.
TikTok is arguably now one of the most popular platforms. It is fluid and engaging for businesses of all sizes to reach their target audience and grow their brand. You will be happy to advertise on TikTok for sure!
It all started in 2018, this is when TikTok began to experience exponential and massive growth. Today, TikTok has more than 1 billion monthly active users! It is truly incredible. Moreover, TikTok has been downloaded at least 3 billion times worldwide. This is truly a big feat for TikTok. Why? Because outside of Facebook/Meta, TikTok is the only other app to reach that 3 billion downloads milestone and record.
What is TikTok about in 2024?
In summary, TikTok is a mobile video platform with shorter content videos. TikTok offers content creators a chance to reach and access a large community worldwide.
And, with TikTok Ads Manager, brands can tap into TikTok’s global audience. In this guide to TikTok advertising, we share everything you need to know to target the right audience, create ads, and track your campaign performance.
What Are TikTok Ads?
TikTok Ads are new but more viable and crucial. It is essentially a type of advertising specifically for the social media giant, TikTok. This type of advertising permits businesses to promote and sell their products or services. However, this is not just normal advertising or selling it is promoting to a large and engaged and massive worldwide audience.
A TikTok ad may include and feature short videos. As well, you could feature on a TikTok add an image that can grab and get the users' attention. You can also encourage and persuade users to engage and interact with the TikTok ad.
TikTok Ad Basics:
TikTok offers various types of ad formats. There is no end to the numerous formats that feature in-feed ads and more. You can not do better than trying to advertise to the massive TikTok user base. Moreover, as you can see there are innovative advertising options available.
All in all, when dealing with TikTok ads you need to learn the categories. As of now in 2024, there are three levels of organization for TikTok:
These are the main types of ads you will below:
1. Single Ad TikTok: This type features a single advertisement. When you engage with this type of ad, it is commonly in the form of a video. This ad would promote a product. Or as well, it may give way to a service for promotion. As well, you could work some sort of special TikTok offer).
2. Group TikTok Ad: In essence, this type of advertisement is working within a group. So, it is a collection or assortment of ads under one group title. Do be vigilant that there is an ad group creation limit or restriction. In general, there can be no more than 999 ad groups for every campaign.
3. Campaign TikTok Ad: This type of ad would be a collection of TikTok ad groups in general. The big goal with this type of ad is to attract more visitors and get more views for your website. Moreover, you are able to decide your overall marketing or traffic objective for promotion.
Benefits to Group Ads on TikTok
All in all, when you start an ad group, you have the ability to pick where you want your ads to be placed and seen overall. When you engage with TikTok ads, you are able to decide where you place the ads on TikTok itself. Basically, you are able to select and decide Automatic Placements.
Furthermore, you can optimize your ad delivery through various platforms. Lastly, the aim and benefit of the ads you are able to advertise across all placements to reach and get to more people. In the end, it is about driving more traffic.
If you are a business, especially a startup, then you want to advertise with a new platform. There is no better, newer, more innovative platform than TikTok.You can reach people in a creative and impactful perspective, which helps in this oversaturated marketplace.
Advantage of TikTok Ads in 2024
Ads help keep TikTok free and easy to use anc accessible for everyone on the platform.
If you are on TikTok then you care to make it better for the community to use. All in all, it is best to be creative and show your freedom then TikTok is perfect. You are able to do TikTok Ads that can be engaging and creative are what make TikTok tick and be successful.
TikTok Strategies:
TikTok shows different types of ads when you are on the TikTok site. Moreover, most of the ads that TikTok is promoting or that is paid shows up in user feeds. Also, in terms of TikTok, it is located on the search page. Why? It would be easy and clearly marked with what is a noticeable “Sponsored” or “Ad” icon or button.
With TikTok, you are able to interact with the ads quite a lot. All in all, you are able to see content posted by any number of users. For example, you can share a certain type of content on TikTok. This type of engagement would include likes, and or comments.
Important Things to Note
When you place and pay for an ad on TikTok make sure to do your research. You must be sure to replay an ad. And, more importantly, if the advertiser enables these types of features it would be for a particular ad. Lastly, you would need to customize or tailor your ad experiences directly. From there, you need to label and mark it as follows: “Not Interested.” Finally, you need to follow if you're not interested in an ad and want to see similar ads less frequently in the future when using TikTok.
The age of social media is here so considering to do TikTok ads is neccesary. All in all, we can examine the overall statistics below about investing and putting money into your product in TikTok. Let’s go ahead and look at the main benefits and advantages of TikTok advertising below:
1. Widening your Reach and Increasing Engagement
Pure and simple it is reach and its vast audience. Why? Because TikTok’s audience spans more than 150 countries. Moreover, TikTok is one of the most downloaded apps worldwide and getting more popular by the day. In addition, TikTok ads can be bought and promoted on TikTok’s related and other products as well.
2. Targeting Your Potential Customers Precisely
When you do proper targeting you can maximize your potential on social media especially TikTok. With promotion programs, TikTok lets you target just the right and appropriate audience by utilizing age, gender, location, interests, and more in every category for promotion. Moreover, you are able to create and customize audiences. The goal is to reach people like your existing customers.
3. TikTok Ad Facts and Social Media Dominance
TikTok Ads are a valuable and powerful tool businesses use to access engaged audiences. The market is targeted at the market of people primarily aged 18 to 24. The TikTok ads lead customers by increasing and growing brand awareness, driving traffic, or improving upon sales. Here are some major TikTok user statistics to think about below:
- Going forward for the years of 2024 and 2025, TikTok will have a total global user base of about 900 million people. This is a big base for promotion.
- Demographics are crucial. So, be aware that the biggest TikTok audience is in the United States. It is estimated that there are 150 million active users.
- Another great statistic, around 44% of surveyed marketers would consider or think that TikTok is an important benefit for future advertising strategies. Therefore, there is a lot of great feedback on TikTok.
- Finally, around 98% of TikTok advertising campaigns for video broadcasts are able to contribute to higher traction and engagement.
How to Reach Tik Tok’s Large audience for Ads
In essence, you want to reach the biggest market in the world for social media so the answer is TikTok. There are ways to increase your audience that involve thorough research and careful calibration of your ad to reach the most people and of course the most number of people.
When you advertise with TikTok your audience is massive. How big? According to Datareportabl, TikTok has 1 billion global daily active users. Seeing is believing in TikTok!
One of the most incredible statistics about TikTok is the high rate of turnover for success and conversions for sales. In total, of all of the marketers that buy paid ads. There has been a great interest in trying to buy from things you see on TikTok. Moreover, on social media, 65% purchase products they see on TikTok.
Tips for a Strong and Effective TikTok Marketing Strategy
Easy enough it is organized and ready to know what to do with TikTok. So, remember to interact and engage with your audience and market. How do you do this in the correct way? Simply by doing what your followers need to do and have by inserting comments on TikToks or asking them. This is the key overall. Because it increases engagement but also builds and fosters a sense of community and authenticity that is more likable.
Use Colorful and Engaging Visuals:
In general, High quality images that are eye-catching will do wonders. Because visuals are essential and need to be done. Therefore, make sure and be clear that your content is different to users. If not, then users will scroll through their feeds and ignore your content.
Knowing your Audience
Understand Your Audience as this is crucial. Even before making content, it's very important to understand who your target audience is exactly for sure. In summary, it is said that research demographic data, trends overall, and needed user behavior is needed to tailor and customize your content to specific preferences.
Engaged Resources for TikTok like Influencers
Always make sure to create engaging content that speaks to your strength in general. Why? Because TikTok excels on creativity and authenticity for the best natural content and promotions. Any type of product showcase or samples, tutorials, and raw footage of companies or glimpses to see what fits best is needed overall.
- Always make sure to use hashtags and trends for the ultimate purpose of giving your promotions character and strength. When you use trending hashtags it allows you to boost your content's visibility and presence.
- Also, keep an eye on what is exactly trending and doing well overall on TikTok. Make sure to find creative ways to bring in and make public these trends into your own marketing strategy.
- When you use Influencers you will see results. Because influencers can market and make strong and effective products and more for TikTok look big for promotions. Whenever you partner with influencers your brand can reach a broader audience. Always make sure to use influencers who have a real connection with their own authentic and not fake followers for the best and most effective results.
