Introducing Cuup: Founders, Mission and Brand Ethos
Cuup was founded in 2017 by Abby Morgan and Lauren Chan, two fashion industry veterans frustrated by the lack of quality, well-fitting and non-frilly lingerie options. Their mission with Cuup is to create beautiful, comfortable bras that actually fit real women‘s bodies.
The Cuup design philosophy celebrates the female form in its natural shape. They aim to make underwear shopping effortless by taking the confusion out of sizing. The brand‘s minimalist aesthetic features quality fabrics and construction without unnecessary embellishments.
Overview of Top Cuup Bra Styles
In this comprehensive Cuup bras review, I analyzed several top-selling Cuup styles in depth:
The Balconette Bra
This unlined, mesh balconette bra provides light support and coverage while allowing your natural shape to take center stage. With its plunging neckline and symmetric lines, the sheer balconette comes in 9 colors to suit any mood.
Pros: Sexy silhouette, quality lightweight mesh, range of colors, delicate gold hardware
Cons: Offers light support best for A-C cups
The Plunge Bra
A cross between a bralette and an underwire bra, the plunge combines comfort and support. Its lined, sheer fabric offers coverage while highlighting your décolletage. This versatile bra works well under deep V-necks and is available in 5 colors.
Pros: Supportive yet flexible fit, delicate sheer lining, designed for low-cut tops
Cons: Limited colors compared to other styles
The Scoop Bra
With its low U-shaped neckline, this microfiber scoop bra accentuates your cleavage under boatneck and square tops. A nearly stitchless design along with thick straps ensure a secure, quality fit. It‘s offered in 8 sophisticated neutral and jewel tones.
Pros: Cleavage-enhancing scoop neck, smooth microfiber fabric, multiple colors
Cons: Thick straps may show under some racerback or halter tops
Additional Styles
Cuup also offers triangle, demi and full coverage bra options. Overall the brand‘s bras excel at:
- Facilitating air flow and breathability
- Providing comfort with quality fabrics
- Enhancing natural shape instead of excessive push-up padding
- Streamlined, elegant designs and color palettes
Potential areas for improvement would be expanding color, print and style options. With all their focus on inclusive sizing, it would also be great to see more plus size lingerie models featured.
Cuup Reviews: What Real Customers Are Saying
Across Cuup‘s website and third-party review platforms, their bras consistently receive high ratings with most averaging 4+ out of 5 stars.
Positive testimonials praise the comfort, quality of materials and confidence boost provided by Cuup bras. Many reviewers love the aesthetic as well – noting the bras make them look and feel sexy.
A few negative reviewers felt some styles provided insufficient support while others shared sizing inconsistencies. However the vast majority reported an exceptional fit and satisfaction with their purchases.
Cuup Bra Sizes: Options, Inclusivity and Fit
One of Cuup‘s key selling points is their extended range of band and cup sizes. They offer bands 30-38 with cups A-H, resulting in 40 total sizes. This allows them to provide harder-to-find sizes for many customers.
Their website has great resources to determine your ideal Cuup size, including a fit quiz and one-on-one virtual appointments.
In addition to an impressive range of sizes currently, Cuup is actively expanding their sizing to make lingerie more inclusive. They aim for all women, regardless of body type, to feel sexy and confident in their bras.
Cuup Company Ethics and Sustainability
While Cuup does not appear to have an overt focus on sustainability or ethical manufacturing, they aim to reduce waste and partner with a few eco-conscious brands.
Their swimwear line utilizes Econyl fabric made from recycled fishing nets. They also support fellow environmentally-friendly companies like Act+Acre and Brother Vellies.
More transparency around supply chains, manufacturing processes and materials would allow customers to better understand Cuup‘s impact. This Cuup bras review would love to see more sustainability initiatives going forward.
Cuup Promotions, Discounts and Ways to Save
The Cuup rewards program offers $30 off your next order for every customer you successfully refer to the brand. Simply share your unique link to unlock credits.
First-time shoppers can also receive 10% off if they subscribe to Cuup emails after creating an account.
While active Cuup discount codes are rare, signing up for their email list provides exclusive access to special sales and new product launches. Bundling bras and underwear packages together can also increase savings compared to individual items.
Shipping, Returns and Exchanges
Cuup provides free shipping within the US and Canada on orders over $50 USD. Below this amount, a $3 flat shipping fee applies.
Packages typically arrive within 5-7 business days via USPS. Cuup also offers expedited shipping for an additional cost, with delivery as fast as 2-3 days.
The return window is 30 days for bras and bottoms and 14 days for swimwear. To start a return, customers can visit the returns portal on Cuup‘s website. Refunds are issued once items are received by the returns facility.
Where To Buy Cuup Bras
Cuup sells their products exclusively through their website, ShopCuup.com. Items cannot be purchased through any other retailer or third-party seller.
How to Contact Cuup
Customer service hours for questions and assistance are Monday – Friday, 9:30 am to 5:30 pm EST. Cuup can be reached via:
- Email: [email protected]
- Direct Messages: Instagram @shopcuup
- Website Chat Function
Cuup Compared to Top Bra Brands
How does Cuup measure up to popular lingerie retailers like ThirdLove, Lively and AdoreMe?
Cuup bras focus purely on fit, fabric and construction rather than excessive padding and ornamentation. Their extended size range and virtual fit tools also help more customers find their perfect match.
While other brands may offer greater style and color variety, Cuup excels at crafting quality, comfortable basics to mix and match. Their elegant, minimalist aesthetic and attention to detail set them apart from frillier competitors.
Overall this Cuup bras review found their products, buying experience and branding to be exceptional compared to other industry players.
