Introducing Chi Chi London: The Brand That Wants You to Dazzle
Founded in 2010 by brothers Daniel and Gio Najar, Chi Chi London burst onto the women‘s fashion scene with a singular mission – to help women shine brighter. Coming from football and sports backgrounds, the duo made an unlikely pivot into purveyors of evening wear and party frocks.
But their bold, vibrant, and unapologetically flashy aesthetic quickly attracted attention. Within a few short years, Chi Chi established itself as a go-to destination for glamorous cocktail dresses, gowns, and outfits perfect for weddings, galas, and nights out on the town.
With over 250k Instagram followers and features in magazines like Brides, Hello!, and Fabulous, it‘s clear Chi Chi has carved out a niche. Their collections offer femme fatales, fashionistas, and influencers alike plenty of sassy and sensational styles.
However, underneath all the sequins and sparkle, how does Chi Chi really rate? In this exhaustive brand review, we‘ll uncover whether Chi Chi truly dazzles or disappoints.
An Inside Look at Chi Chi‘s Business Practices & Ethics
While best known for flashy dresses, I want to begin this Chi Chi clothing review by examining the brand‘s commitments to ethical business practices. With so many fast fashion labels facing scrutiny over sustainability and workers‘ rights issues, this context matters.
Per their website, Chi Chi has taken some positive steps in recent years:
- Signing the UK House of Lords‘ Modern Slavery pledge in 2018 to combat illegal labor practices
- Using recycled paper materials and polybags in packaging
- Offering reusable garment bags with purchases
However, they stop short of providing any certified proof around fair trade manufacturers or specific factory working conditions. Inventory is designed in London but production locations remain undisclosed.
Given their affordable price points, high volume of new styles, and lack of supply chain transparency, odds seem low their whole operation meets the highest ethical sourcing standards. But they do seem to be making some effort on the sustainability front.
The Chi Chi Aesthetic: Glitzy, Playful & Borderline Costume-y
Now onto the fun part – the clothes! When browsing Chi Chi‘s latest collections, a few themes shine through:
Glitz & Glam: We‘re talking shiny fabrics, sequins, rhinestones, metallic accents, and high drama silhouettes. Subtle is not in their vocabulary.
Playful & Girly: Ruffles, puff sleeves, flutter sleeves and cold shoulders abound. As do florals, fruity colors and the occasional emoji print.
Costume-y: Some pieces veer towards the costume side of fashion. We spotted a sexy skeleton romper, several Disney villain designs and many a theme party outfit.
So Chi Chi certainly isn‘t afraid to take risks. If you love playing dress up and experimenting with fashion, their over-the-top aesthetic offers plenty of options to have fun with.
Just don‘t expect pared back minimalism – loud and proud seems to be Chi Chi‘s true north star!
Review of Best Selling Chi Chi Dresses
Any Chi Chi clothing review worth its salt will include trying on some of their popular styles to assess fit, quality and overall execution.
I selected five of their current best selling dresses across a range of silhouettes, fabrics, colors and price points for a robust hands-on review:
Ruffle Floral Print Midi Dress in Burgundy – $145
This strappy floral midi makes a bold first impression with its rich burgundy shade and large peony print. The stretch poly fabric hugs curves before billowing out into a breezy ruffled skirt.
While the built-in shapewear gives great support up top, the thick skirt can overwhelm petite frames. The low square neckline also reveals cleavage so best for date nights, not Sunday brunches!
For taller girls, this sexy summer dress should suit cocktails on the patio nicely. It looked slightly cheap close up but overall promises good cost per wear.
V Neck Floral Print Midi Skater Dress – $139
This conservative navy skater dress charms with its retro floral print and twirly skirt. The thick knit fabric offers plenty of structure however and may feel overly hot in summer.
I especially appreciated the high neckline providing coverage and the ladylike midi length. The box pleats add playful volume while still keeping the dress office appropriate. It ran large on my size 6 frame though – order down for the right fit.
While not the most exciting style, its modest cut and versatilty make it a sound investment buy. Perfect for a wedding guest or professional event on your calendar!
Peplum Embroidered Lace Bodycon Dress in Berry – $232
Wow – this sexy bodycon number turned heads with its stunning embroidered lace and flattering peplum waist. The chest and upper thighs feature opaque lining but the rest is sheer showcasing you underneath.
While undoubtedly made for date nights and girls nights out, the delicate needlework elevated this into special occasion worthy territory.
My usual size 4 was slightly big in the bodice so size down accordingly. But the expensive looking lace dresses 3x the cost of its reasonable price tag. A sensational find!
One Shoulder Balloon Sleeve Jumpsuit in Black – $102
This slinky one shoulder jumpsuit stunned with its drapey balloon sleeve, slimming silhouette and embellished shoulder floral detail. The tapered leg elongates while the cropped length flatters all heights.
I did find the combo of one sleeve and wide leg to be overly billowy and voluminous on my petite 5’3” frame however. Taller ladies will likely appreciate the drama while I looked slightly overwhelmed.
The polyester fabric also felt rather cheap and delicate making me question its durability. But still a showstopping style for photos and events.
Plus Size High Waist Colour Block Midi Skirt – $78
I don’t typically need the plus size range but loved the eye catching paint strokes on this bold color block skirt. The high waisted silhouette flatters while the accordian pleats add striking volume and movement.
This polyester skirt felt thick and structured however – best suited for fall and winter rather than steamy summer days. I could see it styled so chic with a turtle neck, leather jacket and tall boots.
For pattern mixing pros and statement outfit makers, this versatile midi delivers. The fabric does wrinkle easily but overall promises to elevate any ensemble.
Chi Chi London Pros & Cons
Now that we‘ve explored Chi Chi‘s dresses up close and personal, let‘s zoom out to spotlight overall brand strengths and weaknesses.
What Chi Chi Gets Right
Trend-driven styles: Their design team keeps up with latest color, print and silhouette trends
Inclusive sizing: Size range spans UK 4-30 with consistent offerings across standard and plus collections
Occasionwear focus: Spot on addresssing demand for cocktail dresses, wedding guest dresses and party outfits
Standout prints & details: From sequins to lace embroidery, quality feels good for the prices
Flattering for most: Aside from petite ladies, shapes suit variety of heights and body types
Where Chi Chi Falters
Lack of transparency: Mystery around ethical manufacturing and supply chain
Durability issues: Some fabrics and construction feel questionable long term
Inconsistent sizing: Many reviews cite poor fit and varying size charts
Steep international shipping: Just £5 in the UK but $20+ abroad
Fabric tends to wrinkle: Chiffon and lace dresses will likely require steaming
So while Chi Chi offers plenty of wow factor for party season, they still have room to improve. Next let‘s see how customers on the whole feel about the brand.
Chi Chi London Reviews & Reputation
Checking third party review platforms offers further insight into real customer experiences. Here‘s a brief overview of Chi Chi‘s current ratings:
Trustpilot: 4.4 out of 5 stars based on 1700+ reviews
Sitejabber: 4.5 out of 5 stars from 500+ reviews
Feefo: 4.2 out of 5 stars over 2400+ reviews
Analyzing the detailed feedback, most shoppers praise Chi Chi for fast shipping, stylish and glam designs, and good customer service.
Happy customers report getting tons of compliments and having fun dressing up while feeling sexy and confident.
However about 20-25% of reviews cite significant sizing inconsistencies resulting in poorly fitted dresses that require returns and exchanges. And some question dress construction and durability holding up long term.
Considering their affordable price points though, most deem the quality and style a great value. Especially those wanting a WOW dress for events without high end price tags.
Additionally over 75% of customers end up returning to shop the brand again – a strong sign they enjoy the overall experience.
How Chi Chi London Compares to Similar Brands
Given their occasion and party dress niche, brands like ASOS, Pretty Lavish and Quiz Clothing surface as key competitors. How does Chi Chi stack up?
Price: Mid-range – more affordable than boutiques but pricier than Shein and Boohoo
Quality: Impressive embellishment and detailing but fabrics and sewing questionable
Style: More bold, playful and costume-like prints than competitors
Size inclusivity: On par with the best in industry spanning 4-30 UK sizes
Shipping and returns: Fast delivery but steeper overseas shipping; 28 day UK returns window
So while other brands edge out Chi Chi in construction and fabrics, none can match their daring aesthetic. The brand stands out with uniquely adventurous styles complemented by inclusive sizing.
Is Chi Chi London Worth the Money?
If you prioritize affordability alongside adventurous style, Chi Chi delivers in spades. Their focus on dresses for weddings, parties and nights out shines through customizable colors, prints and embellished details.
For statement makers not afraid to stand out, Chi Chi‘s bold aesthetic provides endless options. Their inclusive range accommodates more body types than typical retailers as well.
However, discerning customers wanting investment pieces should steer clear. Questionable fabric quality and reports of inconsistent durability keep me from recommending Chi Chi for your core wardrobe.
But if you have a wedding, milestone birthday or occasion coming up? Take the plunge! For cute cocktail looks on a budget, Chi Chi still dazzles.
Who is Chi Chi London Best Suited For?
Based on this extensive brand review, the Chi Chi woman fits several profiles:
The Explorer: Fashionistas who value experimentation and stepping out their comfort zone
The Bold: Those unafraid to make a statement and turn heads
The Celebrator: Ladies who love dressing up for birthdays, bachelorettes, weddings and parties
The Print Lover: Anyone craving vibrant colors, unique patterns and costume-inspired looks
The Curvy: Women who appreciate size inclusive offerings from UK size 4-30
While their quality proves questionable for timeless investment pieces, Chi Chi delivers for shoppers wanting fun, flashy fast fashion.
Get the Inside Scoop with Our Chi Chi FAQs
For even deeper insight into the beloved dress brand, see answers below to frequently asked questions:
Who exactly founded Chi Chi London? Brothers Daniel and Gio Najar started Chi Chi in 2010 after leaving behind sports oriented businesses.
What countries do they ship to? Chi Chi ships globally to over 100 countries including the UK, Europe, Australia and U.S. Shipping rates and delivery speeds vary.
Can you return sale items? Yes, the standard 28 day returns policy applies to both full priced and sale items. But Black Friday sales may have exclusions.
Where are Chi Chi clothes manufactured? There‘s limited transparency but dresses seem to be produced throughout Asia in countries like China.
Does Chi Chi run true to size? Sizing seems to be hit or miss. Many report having to size up or down for the right fit so order two sizes if possible.
How long do Chi Chi dresses last? Opinions vary – some report dresses lasting years with care while others cite ripped seams and issues after a few wears.
Hopefully these insider tips help you decide if Chi Chi meets your needs and style preferences!
How to Get the Best Deals on Chi Chi Dresses
As a final tip, take advantage of these savings opportunities when shopping the site:
🔸 Sign up for email list to get 10% off first order
🔸 Buy off the sale page for up to 50% off original prices
🔸 Stack student discount code for additional 15% off
🔸 Check retailer sites like ASOS and Nordstrom for portal discounts
The Final Verdict: Fabulous with a Dash of Flawed
If you‘re seeking affordable glamour, sultry style and dresses guaranteed to get attention, I confidently recommend browsing Chi Chi London. Their devotion to inclusive sizing and practical occasion wear makes them a retailer worth knowing.
However, occasional construction issues give me pause declaring them a new fast fashion holy grail. Be prepared to hand wash, steam and handle delicates with care to maximize longevity.
In the end, Chi Chi‘s daring aesthetic and commitment to print, color and embellishment variety counterbalance shortcomings. For fabulous cocktail frocks without blowing your budget, this brand dazzles.
Just don‘t expect them to overhaul your entire closet! View Chi Chi as a resource for fun pops of color, sequins and conversation-starting looks instead. Add them into the fashion mix for maximum impact.
Have you bought or browsed Chi Chi London dresses before? Share your thoughts in the comments! I‘d love to hear your reviews on sizing, quality and overall shopping experience.