About Blume: Female Empowerment Through Product and Education
Blume is an e-commerce company on a mission to de-stigmatize conversations about female health and provide clean, effective self-care products to support women through all stages of life. Co-founders Bunny and Taran Ghatrora launched Blume in 2018 after recognizing a lack of access to quality education on topics like periods, puberty and sexual health.
Today, Blume offers a wide range of products spanning menstrual care, skincare, personal hygiene and more. But they don‘t stop at selling products alone – Blume also provides valuable female health education through blogs, conversation card decks and free downloadable period guides.
Blume‘s commitment to female empowerment extends across its business. The company partners with organizations like Days for Girls to provide menstrual health solutions globally and features uplifting messaging about confidence, self-care and body positivity across its packaging and marketing materials. Employees even have monthly wellness days to practice self-care together as a team.
As a certified B Corporation focused on social impact alongside profits, Blume puts people and planet first in all they do. Read on for a detailed look at their product offerings and whether these purpose-driven picks are worth adding to your self-care routine.
Blume Company Background
- Founded: 2018
- Founders: Bunny Ghatrora & Taran Ghatrora
- Headquarters: Vancouver, British Columbia
- Certifications: PETA-Approved Vegan, Cruelty-Free, B Corp Certified
- Giving Back: Partners with Days for Girls to provide accessible menstrual health solutions globally
Blume Product Collections
Blume categorizes its offerings into four key collections:
- Skincare – Face oils, cleansers and moisturizers made with fruit extracts, plant oils and other skin-loving ingredients
- Body Care – Deodorants, cramp relief oils and glow-boosting body products
- Period Care – Organic cotton tampons, pads, liners and underwear
- Essentials – Hand sanitizers, heat packs and other must-have personal care items
Now that we‘ve covered the Blume basics, let‘s dive into detailed reviews of some of their best-selling skincare and personal care products.
Blume Bestsellers Review
I tested the following 5 top-rated Blume bestsellers over the course of a month to provide first-hand insights into how these purpose-driven picks perform.
Blume Meltdown Acne Oil
The Blume Meltdown Acne Oil fights breakouts with a thoughtful blend of antioxidant-rich plant oils and blemish-banishing essential oils like cumin, ginger root and thyme. I‘m prone to hormonal acne along my jawline before my period hits each month. But using this quick-absorbing oil daily helped decrease inflammation and prevent new pimples from forming.
While $27 for 0.5oz feels steep, a little goes a long way and this bottle lasted over 2 months with consistent use. If breakouts are a regular nuisance for you too, Blume‘s Meltdown Acne Oil is worth keeping stocked in your skincare lineup.
Key Ingredients: Hemp Seed Oil, Black Cumin Seed Oil, Thyme Oil
My Rating: 👍👍👍👍 (4/5 stars)
Blume Hug Me Natural Deodorant
Between sweaty workouts and long summer days, I put deodorants to the ultimate test. Blume‘s aluminum-free Hug Me Natural Deodorant held up impressively well. It glides on smooth, absorbed quickly and kept odor at bay for 24+ hours.
What I appreciate most is how gentle yet effective the formula is. Many natural deodorants irritate my sensitive underarms, but the canola oil, coconut oil and vitamin E in this Blume pick soothed my skin. For just $11 per stick, it provides affordable, fuss-free protection you can trust.
Key Ingredients: Canola Oil, Coconut Oil, Vitamin E
My Rating: 👍👍👍👍👍 (5/5 stars)
Blume Cloud9 Cramp Relief Oil
If you dread your period thanks to pesky cramps, Blume‘s Cloud9 Cramp Relief Oil is a must-try. It quickly eased aches during my cycle when applied to my abdomen and back. The portable rollerball design makes it easy to stash in your bag for cramp relief on-the-go.
What sets this formula apart is its pleasant lavender-forward aroma from a soothing blend of clary sage, bergamot and other essential oils. For just $14 a bottle, it outperforms cheaper drugstore options. Next time cramps strike, roll on the relief with Blume‘s ingenious oil.
Key Ingredients: Clary Sage Oil, Bergamot Fruit Oil, Lavender Oil
My Rating: 👍👍👍👍 (4/5 stars)
Blume Daydreamer Gentle Facial Cleanser
As someone with sensitive, acne-prone skin, I‘m always extra careful about which cleansers I use. Harsher soaps can further irritate my face, causing redness and inflammation. After testing Blume‘s Daydreamer Gentle Facial Cleanser for a few weeks, I can confidently say it‘s one of the most soothing formulas I‘ve tried.
It has a nice lather that removes makeup, dirt and oil without over-drying or triggering new breakouts – a rare win in my book! I also love the soothing lavender aroma and affordability at just $12 a bottle. If you have temperamental skin too, incorporate this gentle cleanser into your routine.
Key Ingredients: Aloe Leaf Juice, Lavender Flower Extract, Chamomile Flower Extract
My Rating: 👍👍👍👍👍 (5/5 stars)
Blume First Period Kit
Navigating your first period can be confusing and overwhelming for young girls. That‘s why Blume created this thoughtful First Period Kit packed with organic cotton pads, relaxing Cloud9 Cramp Oil and a heat pack for soothing relief.
But what makes this kit stand out is its Conversation Cards. These prompt important talks about confidence, puberty and self-care between parents and daughters. I gifted this to my 13-year old niece and it sparked insightful discussions to prepare her for this new stage of womanhood.
For $44, the First Period Kit has everything teenage girls need to kickoff their cycles comfortably and confidently.
My Rating: 👍👍👍👍👍 (5/5 stars)
How Blume Compares: Pricing, Ingredients and More
I compared Blume to two other popular, mission-driven self-care brands targeting women – The Honey Pot Company and Cora – across four key purchasing factors:
Blume‘s prices align closely with competitor brands, ranging from $10 – $40 per standard-sized product. For comparison:
- Blume Gentle Facial Cleanser: $12 for 4oz
- The Honey Pot Gentle Face Wash: $13 for 4oz
- Cora Daily Face Moisturizer: $20 for 1.7oz
One advantage is Blume‘s subscription discounts, which save you 20% off the one-time purchase prices.
All three brands emphasize natural, ethically-sourced ingredients in their formulations, excluding questionable chemicals like sulfates, parabens and phthalates. Blume stands out with its clean, plant-based formulas enhanced by skin-loving oils and antioxidant-rich fruit and flower extracts.
3. Sustainability & Social Impact
As a B Corp, Blume prioritizes people, planet and animals across its operations, from eco-friendly packaging to progress-driven partnerships. Both The Honey Pot and Cora share similar values through women‘s health donations and vegan, cruelty-products.
4. Customer Experience
I was impressed with Blume‘s stellar customer service across phone, email and chat conversations. Their team was thorough and friendly. The Honey Pot and Cora also receive rave reviews for attentive service and order accuracy.
Based on this comparison, Blume keeps up with (or beats) the competition across key purchasing factors. Though prices are similar across the board, their clean formulas, social impact efforts and customer service shine through.
Spotlight On The Blume Customer Experience
To provide additional insight into Blume‘s customer experience, I interviewed Melissa and Lindsay – two satisfied Blume shoppers. Here are their thoughts after using Blume‘s products for 6+ months:
"As first impression, I really appreciate the clean look of Blume‘s packaging and messaging. It feels like self-care products made for women by women who get it. The Meltdown Acne Oil is a holy grail product I‘ve used for years that helps prevent pesky hormonal breakouts. And their blog is a great educational resource for intimate topics you usually don‘t talk about openly." – Melissa S.
"I first discovered Blume through an Instagram ad and felt drawn to their positive branding. Their products deliver on claims which is refreshing to find in the self-care space. The Hug Me Natural Deodorant keeps me feeling fresh all day without irritating my sensitive skin. And their Lavender Milk Bath has become my ultimate Friday night relaxation ritual." – Lindsay T.
As you can see, these real Blume customers appreciate the brand‘s clean formulations, efficacy claims and female-first messaging. This reiterates Blume is a company created by women to fill unmet needs for intimate health education and safe self-care products during every stage of womanhood.
Latest Blume Updates: New Products, Partnerships & Promotions
Since its founding in 2018, Blume has experienced remarkable growth now counting over 100,000 Instagram followers and expanded retail partnerships. Here are a few of the latest company developments announced over the past 6 months:
New Product Launches
- Overnight Replenishing Face Mask
- Skin Shield Daily SPF Moisturizer
- Bumpy Ride Body Lotion for Keratosis Pilaris
Expanded Retail Distribution
- Launched at over 300 Nordstrom locations and Nordstrom.com
- Added as a preferred brand partner with American Eagle
- Teamed up with women‘s health organization Stella to donate 35,000 period products
- Released Meltdown Acne Oil charity balm with 100% proceeds benefiting the Tegan and Sara Foundation for LGBTQ+ youth
- 20% off your first subscription order
- Refer-a-Friend for $10 off plus earn $10 in rewards cash to redeem later
- Bundles like the Self-Care Kit to save 15% off individually-priced items
With new product innovations, big marketing campaigns and values-driven partnerships, Blume continues to establish itself as a leader in clean self-care essentials for all stages of womanhood.
Your Most Pressing Blume Questions, Answered
I rounded up answers to 10 of the most frequently asked Blume skincare and personal care questions:
Q: Is Blume skincare legit?
A: Yes, Blume formulates science-backed products with clean, ethically-sourced ingredients and avoids questionable additives like sulfates and parabens. Their effective formulas target common female health issues like acne, cramps and odor.
Q: Is Blume cruelty-free and vegan?
A: 100% of Blume‘s current product offerings are certified by PETA as vegan and cruelty-free. The brand never tests on animals.
Q: What is Blume‘s return policy?
A: Blume offers free returns and refunds within 30 days of receiving your order, excluding final sale items like tampons. Simply email them to start the return process.
Q: How quickly does Blume ship orders?
A: Blume ships all orders from North America. Allow 3-5 business days for processing and 5 business days for US delivery (7-10 days in Canada). Orders above $30 receive free shipping.
Q: How do I skip or cancel my Blume subscription?
A: You can easily update, skip or cancel recurring subscriptions by logging into your Blume account and visiting the "My Subscriptions" section.
Q: Can you use Blume products if you are pregnant or breastfeeding?
A: Some Blume products like their Ulta-Gentle Cleanser and Cloud9 Stretch Mark Oil are specially formulated for pregnancy and nursing. But check with your doctor before using any new body care products.
Q: Does Blume test their products on animals?
A: Blume is 100% cruelty-free, meaning they never test ingredients, formulas or final products on animals. All products are certified by PETA.
Q: Are Blume skincare products non-comedogenic?
A: Yes, Blume formulates their skincare products to be non-comedogenic, meaning they are free of ingredients that clog pores. Those with acne-prone skin can confidently use items like their gel cleanser and oil-free moisturizer.
Q: Can teenagers use Blume skincare?
A: Blume thoroughly safety tests all their skincare to ensure suitability for even the most sensitive skin types. As long as your teen doesn‘t have specific allergies, they can safely enjoy products like Blume‘s gel cleanser, acne oil and moisturizers.
The Final Take: Why Blume is Worth Your Consideration
If you‘re seeking clean beauty finds purpose-built for women by women, Blume is absolutely worth considering. Their expansive line makes nourishing your skin, easing cramps, handling periods and meeting other intimate health needs fuss-free.
While the pricing sits on the steeper end, you‘re paying for thoughtfully-chosen botanicals sustainably sourced and ethically produced into PETA-approved vegan formulas without nasty additives. And the exceptional customer service and female health education resources provide additional value.
As Blume continues expanding as a B Corp focused on social impact alongside profit, you can feel good about supporting their mission too. Bring out your best self through the power of quality self-care selections and impactful health insights only Blume can provide.
Blume Rating: 👍👍👍👍👍 (5 out of 5 stars)
I hope this comprehensive Brand Review provides the deeper insights you need to thoughtfully shop Blume skincare and personal care picks tailored for all your feminine needs. Leave a comment below with any remaining questions I can help answer!