Where Is The Best Place To Buy A New Mattress? Online vs. In-Store

You’re probably reading this because the moment for you to go out there and chose a new bed for yourself has finally arrived. At this juncture, the most pressing question for most would be where to buy their new mattress. The choice you make here will invariably have a significant impact on the experience of your purchase. For this, we have put together this nifty guide for your assistance. You will be able to evaluate all critical kinds of places where you can buy a new mattress.

Emerging Trend: According to the PEW research center, 79% of the Americans are now shopping online.

The Best place to buy a mattress from

The best place to buy a mattress is, undoubtedly, online. Up from 22% in early 2000, 8 out of 10 Americans are shopping online now, irrespective of the fact that being skeptical of online shopping is easy. Shopping online is almost as universal as regular shopping now and has become reliable. Not only that but by buying online, you maximize your chances of getting the best possible price on your purchase. You have seemingly unlimited choices. Moreover, the product you pick will be delivered directly to your doorstep by the company.

Places where you can buy mattresses from

Direct Online

We have already dropped the ball on how this is the best way to shop for mattresses in our opinion. What makes online shopping attractive and consumer-friendly, is the idea of buying a product directly from the company.

Conventional shopping relies on what is known as a supply chain. A supply chain implies that the product changes hands between its production and its purchase. It passes from one supplier to the next, and then it reached the store. As a result, every intermediary takes its cut, adding to the overall price.

Online Payment Dilemma: According to a survey, 89% of the people think it is unsafe to pay online and therefore prefer Cash on delivery.

However, with online shopping, the middle-man is eliminated. It is the best shot you will have at getting the most reasonable price. Moreover, online shopping offers a much higher number of choices than stores can.

Companies such as Casper or Helix have a much broader range of products than most conventional brands. You can establish a direct relationship with companies online. Plus, you can rely on the online community to help to weed out unreliable pitches.

Online Marketplaces

Online marketplaces are the next best alternative to buying directly from companies. The online stores like Amazon work as supermarkets in cyber form, providing an everything-under-one-roof solution to customers’ needs.

These marketplaces offer another outlet to companies for establishing an online presence, allowing them to increase their outreach multifold. As a result, you will find many mattress companies providing deals of websites such as Amazon.

The most significant advantage of buying products at online stores is that the store itself mediates sales. You can get access to some very close and hard-to-miss deals, especially on Black Fridays and holiday season. These stores also ship products to remote locations in a fast and efficient manner.

Quick fact: Price advantage is a key factor while buying online and consumer behavior is directly related to the price sensitivity.

Besides, nearly every major online store in the world has put together a customer feedback system. You can get instant insight to the firsthand experience of other customers regarding the product you are considering.

On the hand, various mattress companies maintain slightly different terms of purchase and use when selling mattresses through online stores. The most noticeable manifestation of this may be in the form of reduced or no warranty periods. It is always best to read up on these terms before making your purchase.

Hybrid Stores

Hybrid stores lay on the intersection between cyber stores and physical stores. These are outlets that have an actual outlet at a specific geographical location as well as an online presence. As such, they function as both, a standard retail store and an online marketplace.

The advantage of buying your mattress from a hybrid store is that you can switch between the two methods of shopping. It will allow you to get the best of both worlds. For example, you can surf the online catalog that a store offers to shortlist the mattresses that appeal to you. After that, you can visit the store to inspect and test the product as well as physically. This process grants the comfort of window shopping from home. Plus, you also get the reassurance of being able to interact with the product before purchase.

The downside to this is that the price you get on a hybrid store will invariably be higher than online. It is because the store will need to make a guaranteed profit to maintain their physical presence. Moreover, if the store does not have a display, you won’t be able to try out a mattress.


On the subject of displays, showrooms are the best place to go and test a mattress. The primary purpose of showrooms is to simulate a scenario where mattresses are in use.

As a customer, going to a showroom will give you unique insight into how a mattress performs and feels. You will not only be able to get a concrete idea of the physical traits, but you can lie down on these mattresses. It will enable you to check the comfort level of the mattress without having to rely on a sales pitch or a review.

The disadvantage of buying at a showroom is high priced products. It is because showrooms are not commonplace and relatively difficult to maintain, which increases the running expenditures. It is why it is more common for luxury brands to have full-fledged showrooms. They already tend to charge higher prices as it is.

Department Stores

Department stores are what we could call, in this scenario, the most “conventional” way you can buy your mattress. It includes places like Macy's, Walmart, or Costco, or any store that is a physical version of the store. So most probably, they will have a dedicated section, which only showcases mattresses.

Brick and mortar stores sales are still intact as overall 64% of the Americans said they prefer to buy from the physical store over online if all the terms and conditions are same.

The best part about department stores is that they offer accessibility and convenience. Every locality has at least one, if not many department stores. The sheer size of these places means that you are usually a short drive away from a comprehensive mattresses collection.

It will minimize the hassle of having to make an extra trip to buy a new mattress. They also have specialized staff for each section so you will mostly have access to excellent customer service.

However, as with any retail outlet, you will have to be ready to pay a particular markup. The store inevitably charges these markups. No matter how large it is, the store will also be limited by physical space. So there is a chance that a particular mattress is out of stock.

You may be like to know more about How to choose a Mattress Fit for You?

Online vs. In-Store; which is best for you?

There is no one correct answer to that question. In the end, the most critical factor in this debate is convenience and your definition of the term. If you prefer going through the entire market to access many choices, then it might suit you to shop online. Similarly, if you want to get the best possible deal without leaving your house, then you must choose online shopping.

Online Buying Fact: Half of the American Adults under the age of 50 read the reviews before making an online purchase.

Meanwhile, if you think that you find it more convenient to visit a physical store, then you should avoid online shopping. You will be able to inspect the mattress and try it out physically. This way, you will be able to ascertain how suitable it is for your bedroom. Here, getting the most economical deal is not high on your list of priorities. In such a scenario you should shop in-store.


Is online shopping reliable?

In some cases, online shopping is even more reliable than regular shopping. There are various accountability measures in place to safeguard investments made over the internet. Moreover, it is in the best interest of online stores like Amazon to be viewed as safe and reliable. As long as you shop at well-reputed stores, reliability will not even be an issue.

What are some of the best online mattress companies?

Companies like Purple, Tempur-Pedic, Helix, Sealy, Serta, Avocado Green, Bear Mattress, Casper, Tuft & Needle and Loom and Leaf are leaders in the online mattress market. You can directly order the product of your choice on the website of any of these companies.

How would I know that a product is right for me if I do not have it in front of me?

There is no replacement for having the product right in front of you before you buy it. But to alleviate any such concerns, online mattress companies offer generous no-questions-asked return policies, most commonly starting from at least 100 nights. You also have access to product ratings and customer reviews, which help you, get a better sense of what the mattress may be like.

Do online companies also have product available at physical stores?

It depends on the company itself. Some find it feasible to have a few products available at your local supermarket, as an add-on to the online service; some rely entirely on an online model. You can access more information on this by visiting the company's website.

Find out more about Top Rated Mattress Brands before purchasing.


Online vs. Traditional shopping debate is endless, each having its distinctive advantages over the other platform. There is no shortage of places where you can buy a new mattress. The decision should only rely on whether a specific spot has what you are looking for, and whether it is convenient for you to buy the mattress from this place, be it online or in-store.

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.