Introducing Axiology: A Passion for Compassionate Cosmetics
Axiology Beauty was born out of founder Ericka Rodriguez’s dedication to animal welfare and her frustration at the lack of truly cruelty-free makeup options on the market. As a vegan, she was dismayed to learn many mainstream brands still allowed animal testing further down their supply chains. Determined to develop quality cosmetics free from harm to animals or nature, Ericka create Axiology in her own kitchen in 2014.
The indie brand quickly earned attention for its consciously-crafted lipsticks and balms, combining ethics with indulgence. Axiology pledges its products are 100% vegan, cruelty-free, non-toxic and eco-friendly. The stylish yet minimalist packaging echoes its less-is-more philosophy. As of 2022 Axiology retails at top stores like Sephora and has over 50,000 followers across social media.
Let’s delve into Axiology’s most popular lip offerings with in-depth analysis and reviews. Discover what sets this compassionate beauty brand apart.
The Cream of the Collection: Axiology’s Must-Have Lippies
Axiology keeps its product line tight, focused solely on lipcare and color. Within that niche it offers a selection of classic bullet-style lipsticks alongside multi-use lip and cheek crayons dubbed “balmies”.
For this review I’ll be concentrating on three hero lipsticks and one balm set that exhibit the range and embody the brand’s ethical values…
Infinite Vegan Lipstick
The richly-pigmented Infinite lipstick makes a bold first impression with its deep burgundy hue in a traditional matte finish. On the lips the color has brighter red undertones to liven the mood. The vegan and natural formula blends soy butter, sunflower oil and shea for lasting moisture and a creamy texture. It glides on easily without pulling or bumpiness that can plague matte lipsticks.
The Infinite feels nicely cushiony yet weightless once applied. It sets to a transfer-resistant finish that survived my venti oat milk latte without smudging. I didn’t experience any drying or flaking even after several hours of wear. Removing it does require an oil cleanser as promised by the “long-lasting color” claims. Overall pigmentation and comfort rival higher-end brands like Anastasia or Sephora Collection.
For deeper skin tones or those that prefer make a statement, the rich wine vibes of Infinite bring drama in a socially-conscious formula.
The Goodness Shimmer Lipstick
Moving into “your lips but better” territory, The Goodness offers effortless elegance and luminosity. It looks like a soft pinky nude in the bullet but transforms on application. The semi-sheer base erupts with fine gold shimmer for instant glam factor. On my light-medium skin the peachy undertones flatter and brighten without washing me out.
The lightweight gel-powder texture feels cushiony and hydrating thanks to ingredients like apricot kernel oil and sal butter. Unlike some shimmers prone to grittiness The Goodness remains silky smooth. I really appreciate how it leaves my lips moist and comfortable even after retouching and layering multiple times. That makes it my top pick for all-day wear.
Fans of Glossier, Tower 28 or Ilia will delight in this polished yet easy shade. Skip lip liner and let the glossy sheen give definition on its own. The Goodness works for glamming up bare-faced days or toning down intense eye looks at night.
Devotion Vegan Lipstick
If you lean feminine and flirty, Devotion’s soft rose-gold gleam should catch your eye. Less pigmented than Infinite yet more striking than Goodness, this luminous satin lipstick occupies the middle ground. It offers medium buildable coverage to take you from day to night. The metallic copper finish appears extra dimensional on the lips.
Despite the eye-catching shimmer and foil effect Devotion felt soothing thanks to botanical oils and butters. The thinner gel formula sets down without looking or feeling heavy. I didn’t experience feathering or transferring during my coffee date. Sadly the wear time proved shorter than the other Axiology lipsticks at about four hours before fading evenly.
Devotion suits those not quite ready to commit to a full-on metallic pout. The hints of warmth flatter across skin tones. You can intensify the coppery tones by pairing it with similar shadow shades. Overall excellent for transitioning from office to evening cocktails in style.
Cotton Candy Skies Vegan Balmies
If you like multi-tasking makeup, consider Axiology’s tinted balm crayons. This limited edition Cotton Candy Skies set contains three chubby sticks for cheeks, lips and lids. Shades range from Bubblicious melon to cloud-like mauve and rosy latte. Emollient ingredients like cranberry seed, rosehip and plum oils feel comforting on delicate eye and lip skin. The sheer to medium buildable pigments suit light makeup days or natural looks.
I appreciated the fuss-free application and portable size for tossing in my bag. However, the balmy texture did transfer onto masks more than traditional lipstick. Having to reapply after eating or drinking grew tiresome. And the warmth of my fingertips melted the crayon tip into a mushy glob after repeated use.
For low-key luxe that flatters across skin tones and ages, Axiology’s tinted balms check the boxes. I adore the sweet yet grown up color story and certified clean ingredients. If you prefer longer staying power on lips, try layering the shades over traditional lipstick.
How Do Customers Rate Axiology?
Scouring social media and reviews reveals mostly glowing experiences with Axiology. Across Instagram, TikTok and YouTube hauls the beautiful colors and ethical principles draw praise. Fans highlight the cosmetic quality comparing it favorably to luxury non-vegan brands.
On Influenster, Axiology’s lipsticks average a perfect 5 star rating. Happy customers call them “smooth, pigmented perfection” with “the perfect everyday shade range.” The moisturizing vegan formulas impress, dubbed “literally one of the best formulas I have ever tried.”
Critical feedback centered on minor quibbles like the strong vanilla scent some detected. A few disappointed customers felt the lipsticks lacked longevity, needing touch ups after eating or drinking. However they emphasize the quality and comfortable wear outweigh any niggles.
Overall customer satisfaction with Axiology appears sky high. The brand lavishes care on its formulas and consumer relationships equal to its lofty ethical standards.
Who is Axiology Best Suited For?
Given the nature-inspired ingredient lists free of nasties, Axiology entices the clean beauty convert. Anyone seeking vegan, sustainable makeup in harmony with their principles will feel aligned with the brand’s mission. Young teenagers and college students embrace the cute packaging and cruelty-free credentials too.
In terms of demographics, the flattering nude and neutral shades suit fair to light-medium skin tones extremely well. While a couple deeper hues like Infinite offer punch for darker complexions, the range remains limited.
Due to the high amount of botanical oils and butters, most lip products feel hydrating. That makes Axiology an excellent choice for those struggling with dryness. However the balm texture won’t appeal to those wanting sharply defined or transfer-proof results.
Beyond demographics, Axiology deserves a spot in every ethical beauty lover’s collection. From daily soft glam to head-turning evenings out, there’s a lippie for every occasion.
Axiology Promotions & Discounts for Savings
While Axiology sits at a mid-range price point between drugstore and luxury, discounts sweeten the deal. directly from the brand’s website offers 15% off your first order for signing up to their email list.
The brand also frequently collaborates with AfterPay and Klarna to offer installment payment plans. That allows you to split your purchase across 4 interest-free payments over 6 weeks.
Retailers like Sephora and SkinStore also regularly promote sitewide sales including Axiology. It pays to get on their mailing lists for early access to VIB discounts and coupon codes.
For maximum savings I recommend bundling a few items to maximize free shipping thresholds. Several retailers offer free shipping on orders $35+ where Axiology hits the minimum spend. With so many tempting lip shades to try building a custom bundle makes checking out even easier.
Where Can I Buy Axiology Products?
Axiology retails exclusively online direct through their website AxiologyBeauty.com as well premium retailers. In America shop the full lipstick and balm lineup at popular stores like Sephora, Ulta and SkinStore.
Internationally finds brick-and-mortar stores like London’s Cult Beauty or Australia’s AdoreBeauty which ship globally.
I suggest browsing the official stockist list to find your closest option. Ordering directly from the brand unlocks free returns in case you want to swap out shades. Certain third party retailers like SkinStore also allow free returns for 100% satisfaction.
Frequently Asked Questions
Does Axiology test on animals?
Absolutely not. Axiology products are certified cruelty-free by PETA’s Beauty Without Bunnies program. The brand demands the same ethical standars from all suppliers in their supply chain too.
Are Axiology lipsticks scented or flavored?
While the balms feature light fruity flavors matching the shade names, Axiology lipsticks carry an unflavored natural vanilla scent. A few customers noted it smells stronger and sweeter than expected.
How should I store Axiology lip products?
Like any luxury cosmetic avoid subjecting them to extreme temperatures which can affect shelf life. Storing lipsticks and balms around room temperature away from direct heat or sunlight will maintain freshness.
Do Axiology lipsticks really last all day?
Application technique and layering impact wear time significantly. Most report the bolder matte and luminous satin formulas last 4-6 hours intact through casual eating and drinking. Reapplication brings the color right back. Sheer and balmy textures prove less long wearing.
How do I recycle Axiology lipstick tubes?
One of the easiest makeup recycling programs, just mail your empty tubes back to Axiology for free. They partner with recycling centers to reduce landfill waste.
The Final Review: Well Worth Supporting
If you want to stand out from a sea of cloned fast beauty brands, Axiology offers true point of difference. Creative, conscious formulas merge skin-nourishing benefits with trend-forward color. Despite its humble beginnings the quality equals or bests far more expensive luxury lipsticks.
By supporting this compassionate vegan brand you vote for meaningful change in the beauty industry. Send big conglomerates lacking ethics a message through your dollar.
For irresistible color that leaves lips soft and sensuous without harming animals or planet, make space in your makeup bag for Axiology. Their devotion to balancing sustainability and indulgence comes through in every silky swipe.
