|Some would argue that Google Glass isn't on the cool side of the tracks yet. The first iteration of the product is a little clunky, especially behind the right ear. So far they are only being worn by developers and other tech industry insiders. Will this new technology be just too much for the majority of users?|
he long-awaited Google Glass was finally unveiled this spring. And while right now it is mostly in the hands of software developers, Google obviously intends the new spectacles to find a much broader audience.
The company's biggest hurdle at the moment is production and fulfillment. Although Google has its hands in a variety of businesses, it doesn't manufacture eyeglasses. Nor does it distribute them, as news.cnet.com reports.
Even if it solves that problem, there is still the problem of appearance. Right now, Google Glass only looks cool to avid fans of futuristic technologies. In other words: Dorks.
Google Glass: Too Dorky for Popularity?
Being a geek isn't what it used to be: it's cool these days to be a little bit nerdy! For guys, knowing about tech is replacing yesterday's auto-knowledge "macho" with today's tech-knowledge "savvy". And many young women are finding that a "geeky" identity balances traits like smart, fun, and attractive all at once.
But there is a very thin line between attractively nerdy and just plain dorky. Right now, Google Glass isn't on the cool side of the tracks. But that's to be expected. The first iteration of the product is a little clunky, especially behind the right ear. They're also only being worn by developers and other tech industry insiders right now. Sure the iPhone was a turning point in mobile tech, but it also didn't have to be worn on your face.
Google Glass as Part of Television
Right now, Google officials are keeping mostly quiet about integration with Google TV. But don't be surprised if they find a way to tie the two products together. Television programming providers also have an opportunity with Google Glass. The DirecTV genie already offers streaming to an iPad app, says http://www.install-direct-tv.com. Why not offer streaming to Google Glass and watch your favorite shows while you work out, fold laundry or shower?
Chicago's mayor thinks Glass could revolutionize the way people watch hockey, resulting in growing the sport. Plenty of live entertainment events could benefit from adding a first person perspective by wearing and transmitting video from Glass. Alternatively, viewers could wear Glass to receive companion content and information in real-time. Your whole life could be like watching an episode of "Pop-Up Video" on VH1.
Who is Google Glass's Intended Audience? And How Long Will it Last?Google Glass is already getting backlash due to privacy concerns — one bar in Seattle has banned the glasses outright, according to local news station KUOW. It can make certain social situations awkward as there is always the possibility that the wearer is recording, not just observing. the event.
Currently priced at $1,500 for developers, the price tag will also help define the audience. If the price point drops to a more consumer-friendly neighborhood of, say $500, it might take hold. In much the way that a tablet doesn't replace a smartphone, Glass is unlikely to become the user's default communication device. One of the major advantages of smartphones is privacy. When you send or receive a text, for example, you're the only person in the room who needs to see the message. With Google Glass, at least so far, it looks like you'll have to verbally input instructions and data. That could get old, fast.
A surprising number of consumers, as many as 10% of smartphone users according to www.nationaljournal.com, are itching to use Google Glass once it hits their price range. At this point, only time will tell how the mainstream market will respond to Google Glass.
SOURCE Google Glass top photo from Flickr user Giuseppe Costantino / giuseppe.costantino.
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