Augmented Reality

Cachetown was one of over 75 companies chosen by VentureBeat to launch at the DEMO Fall 2012 event taking place this week in Silicon Valley. The app promises to bring advertising into location-based augmented reality games.

Cachetown is a mobile app technology that uses your smartphone’s camera to turn the world into a video game via location-based augmented reality — with lots of advertising potential for brands.

“Think Google Adwords, Super Mario Brothers meets Foursquare and augment that into the real world by location,” is how the company behind the service, Candy Lab, describes it.

The product idea is based on the concept that if you can create a game or some sort of incentive, you can use the world as a backdrop for advertising and promotional marketing.

Sort of like putting up billboards and “coin boxes” where ever you point your camera. The service, Candy Lab says, is perfect for events or location-based activities because it provides a level of interactive marketing that isn’t currently available through traditional advertising.

According to the Google Play description:

CacheTown in its most basic form is an event based scavenger hunt that utilizes location based augmented reality to put you and your surroundings at the heart of the action. In order to win prizes such as tickets to movie premiers, new phones, guitars, backstage concert passes or cold hard cash gamers are charged with one mission – to play. Yep, that’s your mission and that’s what we mean when we say “play and win.” You’d probably think that that’s the best part… but it’s not. The best part is that all of the above is absolutely free – all because we feel that as a gamer your job is to play… not to pay. —

Currently CacheTown uses mobile devices like smart phones and iPads, but in the near future, it may also be used on Google Project Glass-type eyewear.  The world envisioned in the short film Sight may not be far behind.  


SOURCE  Venturebeat

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